• February 2024 global sales of 242,656 units, down 4.6% Y/y
• Outside of Korea, Kia sold 198,348 units, down 2.8% Y/y
• Kia SUVs led the company’s sales, including Sportage and Seltos models
• The company aims to bolster its initiatives further and achieve sustainable growth through its global EV leadership 

Kia Corporation today announced total global sales of 242,656 units in February 2024, a 4.6 percent decrease year over year.

Excluding special purpose vehicles, sales were down 2.8 percent compared with the same period in 2023, to 198,348 units outside of Korea. 

Kia SUV models led the company’s sales in February, with the Sportage selling 47,643 units globally. The Seltos SUV backed up this strong market performance with sales of 25,425 units, followed by the Sorento SUV, which sold 24,879 units. 

Sales outside of Korea

Kia sales outside of Korea decreased by 2.8 percent compared with the same month last year, to 198,348 units.

In markets outside of Korea, the Sportage SUV led the brand’s momentum, recording 40,652 sales. The Sportage was followed by the Seltos SUV, which sold 21,458 units, and the K3 (also known as Forte outside of Korea), which sold 18,531 units.

Korea sales

In February, Kia sold 44,008 units in the Korean market, a 12 percent decline compared with the same period last year.

A reduction in the number of business days in February due to Lunar New Year holiday and the delayed announcement of subsidies for electric vehicles (EVs) impacted sales in South Korea. 

The Sorento SUV led the company’s sales of passenger vehicles in its home market, recording 8,671 sales. The Carnival MPV and Sportage SUV followed, with sales of 7,989 and 6,991 units respectively.

2024 outlook 

Kia aims to further bolster its initiatives and achieve sustainable growth through its structured, positive business cycle and global EV leadership, which will be solidified by the brand’s expanded model lineup.

Recently, Kia proved its EV competitiveness with the Kia EV9 chosen as a top-three finalist at the 2024 World Car Awards in both the ‘World Car’ and ‘World Electric Vehicle’ categories.

Subject	February -24	February -23	YoY change	January -24	MoM change	2024 YTD (Feb)	2023 YTD (Feb)	YTD change
Korea sales	44,008	50,016	-12%	44,608	-1.3%	88,616	88,694	-0.1%
Overseas sales	198,348	204,001	-2.8%	200,794	-1.2%	399,142	400,125	-0.2%
Special Purpose Vehicle sales	300	388	-22.7%	184	63%	484	691	-30%
Total sales	242,656	254,405	-4.6%	245,586	-1.2%	488,242	489,510	-0.3%

Editor’s note

* Sales results are based on wholesale unless otherwise specified

* Monthly sales figures provided in this release are unaudited and on a preliminary basis that may be subject to future update

* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately

* Special purpose vehicles include various specialized vehicles. Their sales figures account for sales in Korea and overseas markets