KIA CORP

• Kia brings ‘Opposites United: Intersections Beyond Boundaries’ to SPACE S1 in Seongsu-dong from October 19^th to November 2^nd, 2024
• Inspired by the brand’s ‘Opposites United’ design philosophy, the diverse art installation embodies bold, forward-thinking design
• Exhibition of immersive media and performances invites visitors to enter a world free from limitations

Kia Corporation (Kia) is introducing its ‘Opposites United: Intersections Beyond Boundaries’ exhibition in Seoul, Korea. Hosted at SPACE S1 in Seongsu-dong from October 19^th to November 2^nd, 2024, the showcase follows the success of the Design Cultural Communication Project featured at Milan Design Week in April this year.

Inspired by Kia’s forward-thinking ‘Opposites United’ design philosophy – the bold design language driving Kia’s mobility vision – the Seoul exhibition expands on the creative installation that debuted in Milan, with the same renowned artists presenting their works to a new audience.

Developed in collaboration with artists from various fields, this immersive media installation explores cultural creativity, inviting visitors to enter a world beyond boundaries, realms, and authority. Through installations and performances, Kia has created a platform encouraging visitors to envision a world free from imaginative limits.

Drawing on contrasts found in nature and humanity, the ‘Opposites United: Intersections Beyond Boundaries’ exhibition reflects Kia’s commitment to fostering collaboration and creativity across disciplines. This is facilitated through two distinct art styles: Personal and Collective, and Finite and Infinite.

The Personal and Collective sphere explores two opposing ways of approaching life and understanding the world. This is expressed through Anna Galtarossa’s kaleidoscopic, multi-sensory installation, ‘The Spirit of Disco,’ paired with Riccardo Benassi’s conceptual ‘Daily Dense Dance Desiderio’.

Finite and Infinite showcases the creative partnership between Colombian artist Danilo Grande and Chinese artist Benny Lai, who are co-founders of an artist group ‘LedPulse’. Together, they blend cultural philosophies through patented Neuronal LED technology, creating an interactive space that evolves as the audience inhabits it. ‘The Dragon OUniverse’ stands simultaneously as both a stage for daily performances and a self-sustaining digital-mechanical creature: a cyborg dragon.

The ‘Opposites United: Intersections Beyond Boundaries’ exhibition delivers not only Kia’s‘Opposites United’ design vision but also the company’s ongoing efforts to form a creative culture. By partnering with innovative artists, Kia aims to inspire new ways of thinking about design and to invite the audience to experience how art and mobility come together in unexpected ways.