When it comes to Instagram Stories, the question is not whether businesses should use it but how to use it.

The Instagram’s popular feature has 300 million daily users of all ages, and that alone is a good enough reason for businesses to come on board.

If you need more reasons, you will find them in the awesome infographic below. Meanwhile, here are two general trends that best describe the Instagram Stories audience:

• They love reading or watching creative, well-laid out, and informative Stories from businesses. Precisely for this reason, one in every three top Stories is posted by a business profile.

• They don’t just watch Stories posted by their favorite brands; users also interact with businesses after viewing them. Data shows that one in five Stories posted by businesses will result in direct customer interaction.

Instagram Stories feature has great potential as a marketing tool, but that doesn’t mean you will get the desired results just by posting random content. Only businesses who learn to use it intelligently will benefit from it.

So, how can you use Stories to your advantage?

You can create a campaign. This strategy has worked for other businesses in the past and may well work for you too. Another time-tested approach is to use unique offer ads in your Stories.

Is there anything else?

As a matter of fact, there are many other things you will find out by going through the infographic below. It contains tons of useful information on Stories, including smart strategies which have worked wonders for some of the well-known businesses.

Instagram stories, with its 300 million daily users, gives businesses, small and big, a great opportunity to market their products or services. Through interestingly-designed and relevant campaigns, companies can improve brand awareness and customer engagement, both of which can be useful in the long-run.