One of the biggest success stories from the UK’s version of Dragon’s Den went home to Jamaica last week.

Levi Roots, real name Keith Valentine Graham, pitched his business idea to the Dragons on BBC television’s “Dragon’s Den”.

The creator of Reggae Reggae Sauce is now worth an estimated $40m (US) and his empire just keeps on growing.

Last week Levi, who grew up in Clarendon, Jamaica, visited his home country where he will launch his range of products.

And he admitted that speaking before his countrymen and women was even more nerve-racking than appearing in front of the Dragon’s.

He said: ““I have conquered dragons, but to speak on this platform, I must admit I was very nervous.

“When I first thought of doing the show, I felt that if I was going to represent myself in England it would best be as a Rasta man because everything was blank, it’s like black and white but the Jamaican flavour added some colour to the show.

According to Roots, when he first told critics that ReGGae ReGGae Sauce could outsell Hines Tomato Ketchup they laughed at him. Those laughing have diminished significantly.

“The brand is now the biggest Caribbean brand in the UK, and the Caribbean aspect is what makes it marketable,” he said.

Roots says that music and food complement each other and by ‘Putting some music in his food’ he was able to find his unique selling point; however, there is still Jamaica.

“No matter how the sauce is successful in Europe, the journey is always to come back home … . I am Jamaican and no matter how big it is in the world, if it nuh buss a yaad … it nuh buss yet,” he said.

Peter Vanderleer, spokesperson for Out Ridger Distributors, says that Roots’ life story is intriguing.

“We were caught by his story and it helps to sell the product, hopefully Jamaicans will learn about Levi and his success and it will inspire them to achieve,” he said.

Ridger Distributors will be responsible for the local distribution of Levi Roots products.

Levi Roots ReGGae ReGGae Sauce and accompanying products will be available in local stores in the coming weeks.

Roots also said he would be doing a local production featuring Jamaican dancers that will be released in a matter of months.

The reggae artiste and entrepreneur also has an album on iTunes called Red Hot and a single featuring Beenie Man called Dance Wicked.