Telecommunications LIME Cayman has announced the Information & Communications Technology Authority (ICTA) has awarded the company a TV license.

The firm hopes to commence broadcasting mid-March 2013 and will be delivering the TV product via the Internet on dedicated bandwidth. They say they will be offering Cayman Islands customers more channels, better quality, Video On Demand and more widgets that will allow customers to interact directly with their television.

LIME TV will be launched at the Experience centre in the Galleria Store before the end of November. Tony Ritch, General Manager LIME Cayman Islands, said, “This is fantastic news for us and means that we can now push full steam ahead to bring this product to the Cayman market. We already have alpha testing taking place with some of our LIME colleagues and the next move is to get the TV experience centre opened in our Galleria Store as quickly as possible and move to beta testing with some select customers.”

Daniel Tathum, Head of Retail Sales said, “This is an exciting product for LIME and we are finally putting the ‘E’ in LIME with entertainment.  We will bring the product to market with some very exciting offers especially for people who already have LIME internet.  The product will have a set top box and will run over your internet on dedicated bandwidth.  This new product will also coincide with our roll out of fibre to the home.

“If you’re like most people, you’re doing – and expecting – a lot more of your Internet like increased interactivity, rich media and uploading and downloading pictures and video. More large files are moving across the cyberspace network these days, and experts expect that trend will only increase. Fibre to the home will deliver a multitude of digital information, phone, video and data – more efficiently than traditional copper coaxial cable. While we have been deploying fibre across all three islands since 1991, this has mainly facilitated many of our top business customers and provided backhaul transport for other operators, but we are clearly keen now to make it available to our consumer segment.  Coupled with LIME TV, we will now secure a prominent Quad-Play position offering Voice, Internet, Mobile and Television.”

WestStar TV who has been the sole licensed provider of legal television to the Islands is already laying fibre optics that they say will increase their number of channels currently available and better picture quality.