Lotus Evija hypercar returns to the Middle East

• All-electric two-seater taking centre stage at Lotus Dubai opening
• Appearances in Abu Dhabi and Bahrain planned, plus many VIP private viewings

(Dubai – 07/03/2021) – The Lotus Evija hypercar has returned to the Middle East for a month-long tour of the region, starting today.

It previously visited Dubai and Abu Dhabi in September 2019 as part of a world tour that included North America, Japan and China. The car’s appearance was a huge success with numerous VIP private viewings and several customers committing to buy.

However, with opportunities to see the Evija – the world’s most powerful series production road car – curtailed in 2020 due to travel restrictions, Lotus has brought it back to the Middle East for the month of March. Working closely with retail partner Adamas Motors, it will star as the stunning centrepiece at the opening of the new Lotus showroom in Dubai.

The car’s return provides the opportunity for many more private viewings, and is a clear show of support for customers in the Middle East who have ordered their own Evija.

As well as being hosted at the new Lotus Dubai showroom, the car will be at the Lotus showroom in Abu Dhabi and the all-new facility in Bahrain. Again, numerous VIP viewings for potential new customers are already planned.

The diary of events for the Lotus Evija is:*

• March 1-9 Dubai, United Arab Emirates
• March 10-15 Abu Dhabi, United Arab Emirates
• March 24-31 Manama, Bahrain

Jonathan Stretton, Regional Director, Lotus Middle East, commented: “We are delighted to be bringing the Lotus Evija hypercar back to the Middle East with the support of our retail partner Adamas Motors. It is the perfect way for us to celebrate the opening of the new Lotus retail outlet in Dubai.”

He added: “The passion for performance cars in the Gulf States is well known and the interest in the Evija is testament to the power and increased awareness of the Lotus brand, and the commitment of customers to embrace the move towards electrification.”

Karl Hamer, CEO Adamas Group commented: “ We are very honoured to have the Evija returning to the UAE in time for the opening of our wonderful new Lotus Car Showroom in Dubai. The Evija is just the beginning of what the future will hold for Lotus Cars and we at Adamas Motors are extremely exited for the journey ahead. With the opening of our wonderful showroom on Sheikh Zayed Road, the building covers 30 000 sqft, also housing our group head office , Lotus showroom, Café, Boutique and a lovely customer recreational area. What a beautiful place to host one of the powerful hyper cars and I am so pleased to welcome our customers and potential Evija prospects over the next coming weeks in both UAE and Bahrain. This development follows on from our success in Hong Kong and the next stage development for our multi franchise operations in the Kingdom of Bahrain, which will host Lotus Cars, Aston Martin, Morgan Motors and one other franchise to follow, housed in the high-end fashion parade Moda Mall / Bahrain International Financial Center. We are so proud to share this journey with everyone, Mr Hamer continues.

The new Lotus Dubai showroom is located on Sheikh Zayed Road – less than a mile from the original outlet on the same street – but offers considerably more space and opportunities.

A bold statement of intent from the iconic British performance car company, the all-electric hypercar has a power output in excess of 2,000 PS and an astonishing 0-186mph (300km/h) time of under nine seconds.

Notes

*subject to change if local travel restrictions are applied

About Adamas Motors LLC:

Adamas Motors LLC was founded in 2017 by Karl Hamer with the intention to ensure the DNA of Adamas Motors is all about luxury and lifestyle, best in class and for the customers to receive an unrivalled experience from their selected prestige–performance brands. The group has a diverse portfolio of brands including Aston Martin, Lotus Cars, McLaren, Morgan Motors and Automobili Pininfarina, across the Middle East and Asia Pacific.

About Lotus

Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2021.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.