By Alex Bell from Manchester Evening News

Cable and Wireless partnership means fans in the Caribbean will have access to United content via mobile, tablets and desktop devices, as well as through the Flow To Go app

Manchester United have struck a partnership deal with Caribbean household name Cable and Wireless Communications.

The FTSE 250 listed company will work with United to develop football within the Caribbean.

That will include hosting Manchester United Soccer School competitions and coaching programmes within local communities.

Cable and Wireless and its retail brand, Flow, will also provide the Old Trafford club’s Caribbean fans with chances to win match tickets, signed merchandise as well as the chance to interact with Manchester United Legends and Ambassadors.

The multi-year regional partnership with the telecommunications company also means that from the start of the 2016/17 season, Flow will become the exclusive distributor of the MUTV channel.

Manchester United’s Group Managing Director, Richard Arnold said: “Cable and Wireless is a respected name in telecommunications and an ideal partner for Manchester United.

“Like the club, they are steeped in history and are seen as a technology leader and innovator.

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“Through its Flow brand, fans will easily be able to access Manchester United content via mobile, tablets and desktop devices, as well as through the Flow To Go app.

“We look forward to working with them in the Caribbean to bring our loyal fans new and exciting ways to follow the club they so passionately support.”

President of Cable and Wireless Communication’s Consumer Group, John Reid, added: “I am delighted to sign this landmark partnership agreement with Manchester United, the world’s most popular football club.

“Our aim is to become the home of sports in the Caribbean and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world.

“Our agreement with Manchester United is the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games, and further demonstrates our commitment to delivering the region’s best sports content to Flow customers.”

Profile – Cable & Wireless Communications
Has its roots in a number of companies founded in Great Britain in the 1870s.

Employs almost 4,000 people

$1.9bn revenue

Underlying pre tax profit $608m

3.7m broadband customers

1.1m fixed line

388,000 broadband

C&W’s Flow Sports is the region’s first Caribbean-based HD sports network

IMAGES:
Richard Arnold, United’s Group Managing Director, a beach in the Caribbean and Old Trafford
Pigeon Point, Tobago, Caribbean, West Indies

For more on this story go to: http://www.manchestereveningnews.co.uk/business/business-news/manchester-united-strike-deal-caribbean-10544381