Marketing of today is nothing like the marketing industry of 20 years ago. These days, the internet is everything. 

If you consider that just about anyone you pass on the street has a smartphone in their pocket, it doesn’t take long to realize that internet marketing is the absolute best way of reaching your target audiences. Here are some of the marketing plans and strategies you can use to boost your visibility to search engines. 

Search Engine Optimization

Search engine optimization, or SEO, is a process that makes your website visible to search engines. SEO works by optimizing the technical side of your website as well as any content you might have on it, in a way that is convenient for search engine crawlers. 

Properly optimized websites will reach the first page for any given keywords, while those that aren’t optimized won’t. If you’re running a business, you definitely want to be on the first or maybe the second page for any relevant keyword. 

Do Proper Keyword Research 

Keywords are among the most important factors when it comes to ranking on any search engine. The more popular a keyword is, the more competition you’ll have to deal with. Pros over at https://seodesignchicago.com/ argue that it’s often better to look for less contested keywords that still pull enough traffic and focus on those. If you find a few that haven’t been fully exploited, you can gain an advantage over your main competitors. 

Create Content 

Ranking well for competitive keywords is difficult using only the technical SEO. Tweaking your website so it loads quickly, has a logical organization of pages, and follows all the known standards for technical SEO may not be enough. If that’s the case, your best bet is to introduce unique content through a blog. 

Blogs are powerful tools if you used them correctly. By performing good keyword research, you can isolate a whole range of topics relevant to your niche. By creating content on said topics, you will start ranking for selected keywords. If you implement this strategy the right way, you can organically rise to the first page results for many of the targeted keywords. 

Reach Out 

Reaching out to high authority websites is one of the oldest tricks in the SEO book. Your goal is to have your link appear in their content. Not only that, but they need to allow you to use that link to siphon traffic from their site. This technique is called link building. 

If this sounds tricky, it’s because it is. However, if you manage to gain a few valuable incoming links from authority sites within your niche, that will serve as an indicator to your search engine of choice. It will know that your website is recognized by the authorities within your industry. That alone can boost its value in terms of ranking for various keywords. 

Have Patience 

At the end of the day, the most important to remember is that SEO is a long-term game. It’s a marathon, not a sprint. Properly ranking your website takes time. However, there’s a silver lining to the whole thing. Once you reach your rank using these methods, it won’t be easy for others to displace you.