Source: Martinique Tourism Authority

Bruno Brival, CEO, Martinique Tourism Authority

Martinique to Showcase Cruise Potential at Seatrade Cruise Global and Cruise360 This Month

MIAMI BEACH, Florida (April 6, 2025) – The Martinique Tourism Authority will make waves at two of the cruise industry’s most important events this month – Seatrade Cruise Global in Miami Beach from April 7–10 at Booth 1638, and Cruise360 at the Fort Lauderdale Convention Center on Thursday, April 24, where the destination will host a travel agent presentation at 8 a.m. alongside American Airlines and exhibit at Booth 813 at the trade show.

Under the theme “Sail Away to Martinique’s Hidden Treasures”, the delegation will highlight the island’s expansive cruise offerings – from unforgettable shore excursions and immersive cultural encounters to top-tier port infrastructure and the unmistakable charm of authentic Caribbean life.

The Seatrade delegation is led by Bruno Brival, CEO of the Martinique Tourism Authority, and includes Chantal Vétro, Head of the Cruise Department; Géraldine Rome, Head of Cruise Development; Monique Macaire-Sprott, U.S. Manager for Marketing, Administration, Cruise & Water Sports; and Roger Blum, Martinique’s cruise consultant, who coordinated the delegation’s appointments and has been instrumental in the ongoing success of this annual engagement with cruise executives.

“Martinique is proud to showcase the richness of our cruise product at Seatrade and Cruise360 – from our world-class port infrastructure to the unforgettable experiences awaiting visitors beyond the pier,” said Brival. “Our strategic location, cultural depth, and warm Creole hospitality position Martinique as a must-visit destination for cruise lines seeking both operational excellence and authentic Caribbean charm.”

The Martinique Tourism Authority team will be joined by key representatives from Le Grand Port de la Martinique – including new port president Bruno Mencé – CODERUM (Martinique’s rum producers association), and several major partners, including:

Ship Agents: Antilles Shipping/Marship, NaviMar

Incoming Agencies/Destination Management Companies:

Beyond the Beach, Cœur des Îles, Roger Albert Voyages, Tropical Tours

Ship Handler/Stevedore: Chautram

“Martinique is a premier port of call and a rising star in the cruise tourism sector,” said Muriel Wiltord, Director of the Americas at the Martinique Tourism Authority, who will attend Cruise360 with Macaire-Sprott and Blum. “With state-of-the-art mega-ship terminals in Fort-de-France and a variety of smaller, scenic anchorages, Martinique offers the scale cruise lines need and the authenticity today’s travelers crave – making it an ideal homeport or stopover.” She encouraged Cruise360 attendees to secure their spot early for the seminar, highlighting that special surprises await participants.

Martinique now features eight distinct cruise ports, including two major terminals in Fort-de-France:

Pointe Simon Terminal

Les Tourelles Terminal

Both are equipped to handle the world’s largest cruise ships.

Additionally, six smaller anchorages spread across northern and southern towns welcome luxury and expedition vessels seeking more intimate, off-the-beaten-path adventures:

Saint-Pierre (North)

Trois-Îlets (South):

Anse Mitan & Pointe du Bout

Anses d’Arlet (South): Grand Anse & Petit Anse

Le Marin (South)

Top shore excursions include catamaran sailings, 4×4 rainforest safaris, rum distillery tours, and Creole culinary experiences. Visitors can also enjoy walking tours of historic towns, lush gardens, vibrant festivals, and local sporting events.

Martinique’s enhanced airlift capacity – supported by an upgraded international airport accommodating wide-body aircraft and dedicated cruise charters – strengthens its position as a compelling homeport destination in the Eastern Caribbean.

With growing calls from leading luxury and ultra-luxury cruise lines, Martinique is fast becoming one of the Caribbean’s most dynamic and versatile cruise destinations.

To learn more about Martinique’s cruise offerings, visit martiniquecruise.com or meet the team at Booth 1638 in Miami and Booth 813 in Fort Lauderdale.

About Martinique

Martinique, often referred to as the Caribbean island with French flair, the Isle of Flowers, the Rum Capital of the World, and the Isle of the famed poet Aimé Césaire, ranks among the world’s most enchanting destinations. As an overseas region of France, it features modern and reliable infrastructure, including well-maintained roads, utilities, hospitals, and telecommunications services on par with any other part of the European Union.

The island’s unspoiled beaches, volcanic peaks, lush rainforests, and more than 80 miles of hiking trails and waterfalls make it one of the Caribbean’s premier natural wonders. This unique blend of modern conveniences, pristine nature, and rich cultural heritage has earned Martinique several prestigious distinctions in recent years. It was featured on The New York Times’ “52 Places to Go in 2023” list, named “Best Caribbean Destination” by About.com, and recognized as the “Top Caribbean Island for Delectable Dining” by Caribbean Travel & Life. The Bay of Fort-de-France, fronting the island’s vibrant capital, was also inducted into The Club of the Most Beautiful Bays in the World.

Adding to its prestige, Martinique has been designated a UNESCO World Biosphere Reserve, and the iconic yole (or skiff) has been recognized by UNESCO for its cultural significance. A destination like no other – Martinique c’est magnifique!

For more information, visit us.martinique.org.

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