MoneyGram Joins CONCACAF Champions League as the Global Money Transfer Sponsor
Miami (Monday, March 10, 2014) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and its commercial partnership agency, Traffic Sports, announced today that MoneyGram, a leading money transfer company and payment services company, is a sponsor of the CONCACAF Champions League.
“We are excited to welcome MoneyGram as an official sponsor of the CONCACAF Champions League,” said CONCACAF General Secretary Enrique Sanz. “As the Champions League continues to grow in popularity and extend its reach across the region, this partnership with MoneyGram is sure to prove fruitful for all involved.”
Under terms of the deal, MoneyGram will have exclusivity in the money transfer category, use of CONCACAF Champions League marks, promotional rights, activation rights at stadia throughout the region, televised signage, branding in official tournament media and materials, hospitality and the right to present the MoneyGram Golden Boot Award to the tournament’s top scorer at the conclusion of the championship series in April.
“Consumers are at the center for MoneyGram and football is a passion shared by them in many countries. We are excited to bring football closer to our consumers with this sponsorship and for the MoneyGram brand to gain exposure throughout Latin America & Caribbean,” said Emilio Veiga Gil, Senior Marketing Director for Latin America & Caribbean for MoneyGram.
“We welcome MoneyGram to the growing list of multinational partners who have committed to the new CONCACAF and its prestigious Champions League,” said Aaron Davidson, President of Traffic Sports USA. “We look forward to working closely with MoneyGram to jointly grow their business and soccer in the region.”
The quarterfinals of the 2013-14 CONCACAF Champions League are set to start tonight, when the eight remaining teams resume their quest to represent the region at the 2014 FIFA Club World Cup in Morocco. The 2014/15 edition of the annual tournament begins in August, with 24 clubs from countries across North America, Central America and the Caribbean once again competing for the title.
About CONCACAF
CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south.
About MoneyGram International
MoneyGram International, a leading money transfer company, enables consumers who are not fully served by traditional financial institutions to meet their financial needs. MoneyGram offers money transfer services worldwide through a global network of 336,000 agent locations – including retailers, international post offices and financial institutions – in more than 200 countries and territories. MoneyGram also offers bill payment services in the U.S. and Canada. To learn more about money transfer or bill payment at an agent location or online, please visit moneygram.com or connect with us on Facebook.
About Traffic Sports
Traffic Sports, founded in Sao, Paulo, Brasil in 1980, is one of the leading sports groups in the world. Traffic’s global headquarters continue to be in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal). Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas and today holds select exclusive commercial rights to the following premier properties in the region: Copa América, CONCACAF Gold Cup, Copa Libertadores, CONCACAF Champions League, CONCACAF World Cup Qualifiers, Copa do Brasil and the North American Soccer League (NASL). Traffic is also the exclusive FIFA Match Hospitality agency for the Brazil territory and owns the following soccer clubs: Estoril Praia (Portugal), the Carolina RailHawks (NASL), the Fort Lauderdale Strikers (NASL) and Desportivo Brasil. For more information, visit trafficsports.com.