The MPE Caribbean Report Newsletter offers travel, tourism, Caribbean and global news weekly.

December 30, 2024

Happy New Year!

The start of a new year is a good time to reflect on our blessings and set our sights on creating a better life for ourselves and others. Each day presents an opportunity to live more purposefully and gratefully for the abundance we enjoy. As the good Lord calls us to “occupy and do business,” may we renew our commitment to making a difference – not only in our own lives but also in the lives of those around us.

Marketplace Excellence (MPE) and Caribbean Media Exchange (CMEx) remain committed to promoting Caribbean tourism and celebrating the remarkable talent and creativity within our region. Won’t you join us as we continue to inspire and uplift one another to build a brighter, more prosperous Caribbean and Caribbean Diaspora?

Here’s to a year of growth, kindness and endless possibilities.

Happy New Year!

CMEx Laureate Vic Fernandes champions excellence in media

Ambassador Victor Fernandes accepts the 2024 CMEx Leadership Award – Screenshot – To view video click HERE

The 2024 Caribbean Media Exchange (CMEx) Leadership Awards and Fundraiser in Miami celebrated the outstanding achievements of leaders driving positive change across tourism, media and community development in the Caribbean.

Former president of the Caribbean Broadcasting Union, Victor Fernandes, who now serves as Barbados Ambassador to the U.S. and the Organization of American States, was recognized for his groundbreaking contributions to regional broadcasting and media leadership. 

Unable to attend the ceremony due to commitments in Barbados, he shared heartfelt remarks via video, emphasizing the pursuit of excellence and the importance of raising industry standards. 

With a career defined by innovation and public service, he continues to inspire the next generation of Caribbean communicators and leaders.

CMEx Director Dr. Basil Springer accepted the award on his behalf.

Vanessa James: A voice to be reckoned with

Vanessa James: A voice to be reckoned with

While the 2024 CMEx Leadership Awards celebrated a remarkable group of honorees, we shine the spotlight this week on Vanessa James of Vanessa James (VJMedia). 

As the dynamic emcee for the past two CMEx ceremonies, James, a Trini-American, brought energy, grace and unmistakable Caribbean passion to the stage. 

A proud millennial entrepreneur, she is the CEO and Founder of VJMedia, a multi-media company that blends her talents in voiceover, storytelling, travel and hosting. Throughout the years, she has built a brand that is both influential and inspiring, earning her recognition as “The Voice You Hear Everywhere”.

James’ extensive portfolio spans voice acting for global brands including Netflix, Macy’s, Microsoft, and JetBlue Airways, as well as hosting events, coaching entrepreneurs, and producing curated experiences. 

Through VJMedia, she champions female entrepreneurship and diversity, creating collaborative spaces for creativity and connection. Her impact on the media industry, coupled with her vibrant personality and dedication to excellence, continues to make her a trailblazer. 

To learn more about Vanessa James and VJMedia, visit vanessajamesmedia.com.

Caribbean Caption

During “Caribbean Weekend in Miami” earlier this month, the Caribbean Tourism Organization (CTO) partnered with Royal Caribbean aboard Icon of the Seas to explore opportunities for increased socioeconomic development through the cruise industry.

MPE President and CEO Bevan Springer (right) is pictured here with MPE Director Dr. Basil Springer and the highly respected shipping executive Jennifer Nugent-Hill, Director, Governmental & Community Affairs at Tropical Shipping. Nugent-Hill later that weekend received the 2024 Caribbean Media Exchange (CMEx) Leadership Award at Loews Coral Gables Hotel.

“Envisioning Caribbean Tourism: An Iconic Summit” featured a discussion with Michael Bayley, President and CEO of Royal Caribbean, and Bevan Springer, whose company manages communications and special events for CTO.

Digital Digest

TikTok Travel Trends for 2025

As TikTok continues to shape travel trends, the Caribbean has a golden opportunity to captivate new audiences and ignite interest. With its vibrant culture, stunning landscapes, and immersive experiences, the region is perfectly positioned to shine on this fast-growing platform. From eye-catching visuals to engaging challenges, here’s how the Caribbean can leverage TikTok to attract the next generation of travelers.

Capture the Caribbean’s Vibe

• Use TikTok’s short-form video format to share the sights, sounds and experiences unique to your destination.
• Think stunning visuals and trending audio!

Day-in-the-Life Adventures

• Showcase authentic Caribbean life to attract young, tech-savvy travelers seeking immersive experiences.
• Follow a tourist (or local!) on a typical day, highlighting local food, hidden beaches, and cultural activities.

Packing Hacks & Hidden Gems

• Share insider tips on what to pack and where to discover those off-the-beaten-path spots.
• Quick, informative videos are key!

TikTok Ads & Challenges

• Boost your reach with targeted ads and engaging challenges.
• Encourage user-generated content by creating a catchy hashtag challenge that showcases your destination.

Why it Matters

• Gen Z and Millennials are turning to TikTok for travel inspiration.

Quotable Caribbean

“It has been an honor to lead Tourism Corporation Bonaire (TCB) and work alongside such a talented team over the past four years. I am incredibly proud of the progress we’ve made together and the strong foundation we’ve built for Bonaire’s tourism industry. I have had the privilege of seeing Elesiër Angel (Incoming Interim Statutory Director – pictured at right) grow within the organization, witnessing her passion for the team, the TCB, and Bonaire’s tourism industry. Ely’s deep understanding of Bonaire’s unique identity, her innovative approach, and her commitment to sustainable tourism make her the perfect leader for this next chapter. I wish her and the TCB team continued success as they drive Bonaire’s tourism to even greater heights.” – Miles B. M. Mercera, Outgoing CEO, Tourism Corporation Bonaire

Proverbially West Indian

“Hard ears yuh won’t hear, by and by you gine feel!” (Barbados)

Meaning: Elders often use this expression to caution younger people who are being rebellious or ignoring instructions. It emphasizes that ignoring wisdom or guidance may lead to learning lessons the hard way.

Marketplace Excellence Corporation (MPE) is a global public relations, marketing and media company.