MPE CARIBBEAN REPORT NEWSLETTER – MAY 29, 2023

June 3, 2023

MAY 29, 2023

Memorial Day Reflection

On this Memorial Day, we came together to pay tribute to the brave individuals who made the ultimate sacrifice while serving our nation. It is a day to remember the profound significance of selflessness and bravery embodied by our fallen heroes and heroines. Let their sacrifices ignite pursuit of global peace, justice, compassion, and, above all, international understanding. We sincerely hope that your Memorial Day was filled with meaningful reflection and served as a reminder of the immense gratitude we owe to those who have defended our freedoms. Blessings!

CHTA/CHRIS Takeaways

Nicola Madden-Greig, OD

Nicola Madden-Greig, president of the Caribbean Hotel and Tourism Association (CHTA), delivered a riveting address at the 14th annual Caribbean Hotel & Resort Investment Summit (CHRIS) in Miami last week, calling on investors and tourism decision-makers to reap the benefits of partnership and collaboration by joining hospitality trade associations, which are essential to the success of the tourism industry.

Here are some key takeaways:

Global and Caribbean demand for travel is robust

Tourism industry continues to lead region’s recovery

Recovery and growth is uneven, with some destinations outpacing others

The region is not immune from industry-wide challenges such as rising operating costs, labor shortages, increasing airfares, global competition, economic uncertainty, and pressures from some governments to increase taxes

Segments such as Health & Wellness, Sustainable Tourism, Events present new opportunities

Effective local linkages advance broader economy, build goodwill and create a ‘sense of place’

Despite challenges, stakeholders remain bullish about the future of tourism in the Caribbean

Multi-sector regional and international collaboration will be key to dealing with issues around climate change and sustainability

Private sector must lead. More investors, influencers and decision-makers should be active in CHTA and local hotel and tourism associations

Strong sponsorship support of Caribbean Week in New York

A bevy of sponsors is lending support to the Caribbean Tourism Organization (CTO) and the CTO Foundation’s Caribbean Week in New York activities, which begin in a week’s time in The Big Apple.

Sponsors include ADARA, a RateGain company; Airbnb; Bahamas Ministry of Tourism, Investments and Aviation; Cayman Islands Department of Tourism; interCaribbean Airways; Internova Travel Group, Jamaica Tourist Board; MunaLuchi Bridal; Tobago Tourism Agency Limited; and United States Virgin Islands Department of Tourism.

Event partners for 2023 include the Caribbean Broadcasting Union, MMGY, Strategic Partnership Advisors, Susan Black Associates LLC, and Trove Tourism Development Advisors.

Funds raised during Caribbean Week will go towards scholarships and grants for Caribbean students in the region and the diaspora.

For more information about Caribbean Week 2023, visit caribbeanweek.com.

Digital Digest

Social Media Design Guide

Social media management is a resource-intensive function that requires both quantitative efficiency and qualitative input. There are multiple functions within social media management, one of which is creative and design development, which is most challenging. Here’s a design guide to help your creative teams.

Color Psychology: Colors evoke emotions and responses that play a crucial role in message receptivity. Understand your brand’s colors and complement them with similar shades to create a balanced graphic.
Contrast and Legibility: Ensure sufficient contrast between the background, key subject and text colors to ensure readability. Use primary fonts that are brand-associated and secondary fonts that are easy to read.
Cultural Considerations: Be mindful of messages, images, colors and symbols that carry a cultural association. Always run creatives through an in-house quality assurance process to avoid any issues and miscommunication.
A/B Testing: Test a combination of colors, realistic images, illustrations, fonts and templates to understand what resonates with your audience. Test and keep testing.

These are only a few considerations to help your design and creative teams. Reach out to us for an in-depth analysis and to discuss creative needs. And remember, effective social media deployment takes time.

This year’s World Blood Donor Day takes place on June 14, 2023.

It provides a special opportunity to celebrate and thank voluntary blood donors around the world for their gift of blood and has become a major focus for action towards achieving universal access to safe blood transfusion.

According to the Caribbean Public Health Agency (CARPHA), “Every year, thousands of people receive lifesaving blood transfusions, a process which would not be possible without voluntary, non-remunerated blood donors. Blood donation is a community responsibility. There is a great chance that someone you know or even you yourself may need a blood transfusion at some point.”

Countries are encouraged to disseminate to various media outlets stories of people, in particular transfusion-dependent patients, whose lives have been saved through blood or plasma donation as a way of motivating blood and plasma donation.

Gone for a New York Minute

Please note that The MPE Caribbean Report Newsletter, along with our other editorial products, will be unavailable during the week of June 5 as we will be attending Caribbean Week in New York events.

Regular coverage will resume on June 12.

We eagerly anticipate sharing news, insightful articles, and updates from the New York meeting upon our return.

If you happen to be in New York, we would be delighted to connect with you.

Otherwise, we look forward to engaging with you when our coverage recommences.

Wherever you may be, we wish you a blessed and productive week.

Thank you for your unwavering support!