In these present economic hard times it is easy to say, “My business won’t make any money this year.” However, successful business owners all have one thing in common – they are never satisfied with sales levels. Whether you are making $10,000 a year or $1 million a year, there is always a possibility for growth – even in a recession. How is it done? Read on.

Always track and gather as much information as possible. Track walk-in customers. Track purchases. Evaluate marketing. Monitor the amount of purchases from frequent visitors. The list is endless. With this knowledge you will know how your marketing dollars are doing and where you can increase production.

If you have a website find people you can trust. Here at iNews we use columnists and free-lance writers. They choose the topics for their articles and do their own research. It makes for diversity and fills space when it is a ‘no news’ day. Our editor-in-chief or other members of the iNews team know all these people personally. We never use ‘off the street’ writers.

Find people you can trust. Some may be members of your own family, or friends or people you know slightly and have read some of their work and liked it. What they write and it is on your website reflects you.

I often take a drive up to East End or North Side to remember why I love what I am doing. I come back refreshed.