17 July 2024 – As the countdown to the Olympic Games Paris 2024 continues, the Worldwide Olympic Partners are preparing to play a fundamental role in making the Games a success. In our “Road to Paris” series, these Partners talk about some of the essential support they will be providing and reveal their excitement at helping to shape an unforgettable Olympic experience for fans and athletes alike. Here, we speak with Tak Kosugi, Head of Worldwide Olympic & Paralympic Marketing at Panasonic.

How does an Olympic partnership align with Panasonic’s brand?

At Panasonic, we work each day to enrich people’s lives and help move society forward. We try to provide, through technology, better and more fulfilling lifestyles to people around the world. And that’s where we see the overlaps with the Olympic values and how the Olympic Movement is trying to create a better and more peaceful world through sport. We, as a company, are trying to help society and make the world a better place, and we saw the possibility in sport of reaching that goal.

How much is Panasonic looking forward to the Olympic and Paralympic Games Paris 2024?

Panasonic has been supporting the Olympic Games for 40 years, and we are very excited to continue that support during Paris 2024. This will include providing various technologies, products and solutions, such as projectors, broadcasting and sound equipment, to share the passion and excitement of the world’s greatest sporting event with people around the world.

In what particular areas will Panasonic be offering its support?

We at Panasonic always strive to create innovations that add value for our partners, such as the IOC and the Paris 2024 Organising Committee. For this edition of the Games, we have put a special focus on operation optimisation, with our IT/IP platform “KAIROS”, and youth engagement through sports with our Technics DJ turntables, which will be used during the breaking event, with the hope of making the Paris 2024 Games the most successful in history.

How will Panasonic engage with fans during the Games?

One of our major highlights during the Games will be our activation at the Champions Park in the Trocadéro Gardens, where we will contribute to the excitement of the event with our cutting-edge audio-visual technology based on our Olympic & Paralympic slogan “Sharing the Passion”. Panasonic’s “Dance Cam” activation, a unique combination of broadcast cameras and DJ turntables, will invite the public to celebrate the Olympians by performing their “share your passion” dance moves.

In addition, Panasonic is joining forces with the IOC Young Leaders to create a space where the shared vision of youth empowerment and building a better world through sport comes alive through an interactive booth powered by the international group of IOC Young Leaders.

We will also be welcoming fans to a special activation at the Concorde throughout the Games, where visitors can learn about Technics products and their historical influence on hip-hop culture.

How important is it for Panasonic to leverage its Olympic partnership to engage with young people?

Panasonic is committed to empowering youth, and we have regularly sought to use the power of the Olympic Games to reach out to younger generations.

As Founding Partner of the IOC Young Leaders Programme, we seek to empower young people to use their sporting experiences to make a positive difference in addressing social issues around the world. We believe that these young people are uniquely positioned to help build a better future through sport.

Last but not least, as part of our commitment to the first of Panasonic’s Seven Principles, “Contribution to Society”, we work hand-in-hand with dedicated athletes who embody Panasonic’s ideals of passion and purpose to make a difference in society under the name “Team Panasonic”.

Contributing to society has been part of Panasonic’s culture for more than a century. It’s who we are, but developing the next generation of professionals is also essential to our success as a technology company and will enable us to continue to address some of society’s biggest issues. In this regard, communicating the vision, passion and purpose of Team Panasonic athletes to make a difference in society is also very important to us.