PEUGEOT CELEBRATES NEW PARTNERSHIP WITH SAATCHI GALLERY FOR THEIR 40TH ANNIVERSARY
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PEUGEOT announces its new role as Principal Patron of Saatchi Gallery, one of the world’s most esteemed contemporary art institutions. This partnership is born out of the shared aim to create a better world, and celebrates Saatchi Gallery’s landmark 40th anniversary, marking a pivotal moment in its history.
Since its founding in 1985, Saatchi Gallery has presented contemporary art exhibitions where emerging artists have been given a space to showcase their work. Exhibitions that drew upon the collection of Charles Saatchi led to Saatchi Gallery becoming a recognised authority in contemporary art globally. Today, Saatchi Gallery is a registered charity dedicated to bringing the power of art to diverse audiences with a commitment to accessibility. Its current 70,000 square feet space has welcomed over 10 million visitors, hosts thousands of school visits annually and has over six million followers on social media.
As the gallery celebrates four decades of pioneering contemporary art, this partnership perfectly aligns with PEUGEOT’s own values. Saatchi Gallery presents projects that are enlightening and educational for diverse audiences. Similarly, PEUGEOT is committed to creating a better future where sustainable mobility is accessible and inclusive, with the widest EV line-up in Europe, setting new standards in design, driving pleasure and efficiency. The collaboration arrives at the perfect time for these iconic brands, uniting PEUGEOT’s legacy of bold design and technological progress with Saatchi Gallery’s unwavering commitment to innovation and experimentation.
In addition to being the official supporter of Saatchi Gallery’s 40th anniversary celebrations, PEUGEOT’s role as Principal Patron will be visible across Saatchi Gallery’s physical and digital platforms. From onsite branding to inclusion in printed and digital materials, the collaboration ensures that PEUGEOT will be at the forefront of promoting creativity and cultural engagement. Dedicated campaigns, live-streamed sessions, and exclusive competitions will further amplify the partnership, connecting with audiences in innovative and interactive ways.
Speaking about the partnership, Paul Foster, Saatchi Gallery Director, said: “We’re excited to partner with PEUGEOT as our Principal Patron at a significant moment in our history. Their commitment to innovation and supporting future talent perfectly aligns with our mission to provide a platform for emerging artists. This partnership will help us continue making contemporary art accessible, educational, and inspiring for all. Together, we look forward to creating experiences that engage and connect with audiences.”
Nicola Dobson, Managing Director, PEUGEOT UK, said: “As Principal Patron, PEUGEOT is honoured to support Saatchi Gallery’s legacy of championing creativity and innovation, and celebrate the Allure that contemporary artists bring to the world. The gallery’s 40th year marks an exciting time to celebrate four decades of contemporary art, and together, we aim to push boundaries, inspire new audiences, empower the next generation of talent, and create a world with more Allure.”
ENDS
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ABOUT PEUGEOT
PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.
About Saatchi Gallery
Since 1985, Saatchi Gallery has provided an innovative platform for contemporary art. Exhibitions have presented works by largely unseen young artists, or by international artists whose work has been rarely or never exhibited in the UK. This approach has made the Gallery one of the most recognised names in contemporary art. Since moving to its current 70,000 square feet space in the Duke of York’s Headquarters in Chelsea, London, the Gallery has welcomed over 10 million visitors. The Gallery hosts thousands of school visits annually and has over 6 million followers on social media. In 2019 Saatchi Gallery became a registered charity, beginning a new chapter in its history. www.saatchigallery.com
Registered Charity Number: 1182328 | Duke of York’s HQ, King’s Rd, Chelsea, London SW3 4RY