PORT OF SPAIN, April 4, 2025 — RBC Caribbean announced today its new brand campaign, ‘Your
Ideas Happen Here.’

This exciting transformation underscores RBC Caribbean’s commitment to empowering clients to
achieve their financial dreams, both big and small, especially as most individuals do not actively think
about financial products and services in their daily lives.

In today’s ever-changing environment, the need for personalized financial support becomes increasingly
vital. RBC Caribbean understands that clients have diverse needs and aspirations that extend beyond
day-to-day banking services.

The evolution to the new brand strategy ‘Your Ideas Happen Here’ builds on the ‘A Bank for All of You’
ethos, acknowledging the multifaceted lives and journeys of clients. By understanding each individual’s
unique path, RBC is better positioned to help them turn their ideas into reality.

“Our promise to our clients is steadfast: we are a bank that not only understands their financial needs
but also genuinely cares about their life’s goals,” said Chris Duggan, RBC’s Head, Caribbean Banking.

“Whether its homeownership, pursuing an education, managing your finances, or launching a new
business venture, we are here to help turn those ideas into reality. ‘Your Ideas Happen Here’ reflects
RBC’s belief in the power of people and their ideas, emphasizing our role in helping clients thrive and
communities prosper,” he added.

The new brand campaign highlights RBC Caribbean’s holistic strategy, allowing clients to share their
ideas and benefit from the One RBC approach. This approach integrates the bank’s expertise across all
services, delivering solutions tailored to each client’s unique needs.

With signals indicating improvement in RBC’s brand perception within the Caribbean, this evolution to a
new client-centered platform comes at the perfect time to align with the global brand. Clients will also
notice an evolving look and feel in RBC’s campaigns that reflects the RBC global platform while
thoughtfully featuring the distinct nuances of the Caribbean.

RBC Caribbean is excited about this evolution, where the clients’ ideas take center stage.

About RBC in the Caribbean
With more than 115 years of dedicated service to the region, RBC has a presence in 10 countries and
territories, with 38 branches and over 2,800+ employees serving more than half a million clients. As one
of the Caribbean’s leading diversified financial services companies, RBC provides personal and
commercial banking, wealth management, corporate and investment banking, insurance and trust and
asset management services to a wide range of clients, including individuals, small businesses, general
commercial entities, regional and multi-national corporations and governments. For more information,
please visit rbc.com/caribbean.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to
delivering leading performance. Our success comes from the 98,000+ employees who leverage their
imaginations and insights to bring our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based
on market capitalization, we have a diversified business model with a focus on innovation and
providing exceptional experiences to our more than 18 million clients in Canada, the U.S. and 27 other
countries. Learn more at rbc.com.

We are proud to support a broad range of community initiatives through donations, community
investments and employee volunteer activities. See how at powering ideas to help shape a stronger
Caribbean.