The collection combines Reebok’s iconic BB4000 II Footwear and SET’s beloved apparel

OSTON, Mass. – Sept. 30th, 2024 – Today Reebok, the irreverent sports culture brand, and SET, the active lifestyle apparel brand, announce their latest exclusive capsule collection. Joining at the intersection of sport and style, the Reebok x SET Legacy Essentials Collectionis designed to honor both where you come from and where you’re going. Featuring a ready-to-make-big-moves collection of footwear and apparel that inspires and empowers women to start building their own legacy.

Through the collaboration, Reebok and SET merge their individual definitions of movement to create a collection that will move with you seamlessly throughout your day, combining style and function, all while celebrating the way both brands have moved through time to create their very own brand legacies.

“This latest iteration in our collaboration with Reebok is emblematic of the depth and diversity of the SET community,” says Lindsey Carter, Founder and CEO at SET. “It’s an homage to legacy – honoring where we came from and prepping you for where you’re headed. SET has become the modern uniform for the everyday woman, making moves across her career, family, and personal life. In partnering with Reebok, we’re tipping our hat to the nostalgic feel of classic sportswear we know and love, albeit with a fresh, modern twist.”

Headlining the collection is Reebok’s iconic BB 4000 II ($100 MSRP) reimagined through a modern SET-inspired lens to pair perfectly with the SET consumer’s active, style-first life. Featuring a premium full leather and suede upper and custom co-branded design elements on the tongue and sockliner, plus SET branding on the cross check.

SET’s rich legacy in activewear innovation completes the collection, including a range of offerings from its highly praised apparel franchises in legacy-making colorways such as Heirloom, Legend, and Heather Grey.

FORMCLOUD™: SET’s buttery-soft and ultra-stretchy fabric with a barely-there feel. Designed for all-day comfort with medium-level compression, Reebok x SET styles include the Reebok x SET Rise Bra ($57 MSRP), Reebok x SET Y Back Bra ($55 MSRP), Reebok x SET Tribute Tank ($65 MSRP), Reebok x SET Bike Shorts ($63 MSRP), and Reebok x SET Leggings ($77 MSRP).

LIGHWEIGHT SWEATS: Everyday comfort pieces that are effortlessly stylish, offerings include the Reebok x SET Vintage Quarter Zip ($125 MSRP), Reebok x SET Vintage Crewneck ($118 MSRP), and Reebok x SET Vintage Sweatpants ($105 MSRP).

The Reebok x SET Collection will be available for sale at Reebok.com and SetActive.co beginning Oct. 3^rd, 2024 at 10AM EST. To set calendar reminders for the upcoming collection, visit: Reebok.com.