(BOSTON) October 17, 2022 – Today Reebok and SMILEY^® announce parts two and three of their 2022 collaboration celebrating the 50^th anniversary of the original SMILEY^® icon and encouraging creativity and positivity. This follows the SMILEY^® Classic Leather Pump 50^ththat debuted the partnership and launched in April 2022.

The second part of the collaboration takes the design principals from the Classic Leather Pump 50^th and applied them to the Instapump Fury 50^th (FZ5856, $200). Similar to the first drop, this silhouette features Reebok’s iconic PUMP technology and the same print on the upper. The PUMP ball, heel and outsole are adorned with spray-paint Reebok x SMILEY^® 50^thanniversary logos.

The third and final installment of the collaboration is an expansive footwear and apparel capsule that unites both brands through its intention to spread positivity and uplifting emotions. Each piece of footwear is specifically designed to invoke happiness for the wearer through dreamy materials, happy hues and unexpected graphics and messages.

Highlights of the footwear include:

• Club C 85 (GV9492, $100) – Yellow and orange gradients are applied to this Club C to generate feelings of happiness and optimism. Throughout the tongue, heel and upper there are hits of yellow and black to pay homage to the original SMILEY^® icon.
• Zig Kinetica 2.5 (GW7266, $130) – Peace and confidence will radiate off the wearer of this Zig Kinetica 2.5 due to the yellow and purple hues utilized throughout the shoe. Dreamy tassel suedes and terry linings further excite the senses when wearing this shoe.
• Nano X2 (GW4780, $150) – Reebok’s most versatile training shoe yet incorporates unexpected graphics and hidden messages to incite joy even on the toughest of training days. The shoe includes blue and green gradients to encourage feelings of growth and harmony.
• Classic Leather (GX2246, $90) – This Classic Leather is a representation of your extroverted and happy emotions with the light-colored upper and original SMILEY^®detail on the heel of the shoe. To further unite the two brands the windowbox features the Reebok x SMILEY^® logo lockup.
• Instapump Fury 95 (GX2253, $200) – The iconic SMILEY^® makes its appearance on the legendary PUMP ball, heel and pull tab of this Instapump Fury 95. The upper of the shoe has a balance of bright pastel colors and yellow and black details referencing the original SMILEY^®.
• Shaq Attaq (GX2250, $200) – Unexpected pastel colors are featured throughout this iteration of the iconic Shaq Attaq. The colors, paired with the SMILEY^® accents, invoke feelings of happiness and optimism in the wearer.
• Classic Leather (FX5806, $100) – Available exclusively at Foot Locker and Champs Sports, this Classic Leather features bold SMILEY^® logos and soft terry details to ensure the wearer takes the time to smile.

Paired with the footwear is a range of unisex lifestyle apparel reminding the wearer to take the time to smile. Pieces in the line include t-shirts, crewnecks, a tracksuit and matching short and hoodie outfits.

Parts two and three of the Reebok x SMILEY^® collaboration will be available in unisex sizing on Reebok.com/smiley beginning October 28^th .