(BOSTON) December 5, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, and Aries, the London-based streetwear label renowned for its bold designs and subversive style, announce their second collaboration of the year. Following the success of their January collection, the two brands return to close out 2024 with a fresh take on Reebok’s famed Instapump Fury 94 silhouette. The Aries x Reebok Instapump Fury 94 collection ($250MSRP) will be available first exclusively at AriesArise.com on December 6, with a larger global launch on Reebok.com and select retailers starting December 12 at 10 AM EST.

Founded by Sofia Prantera, Aries has become a global fashion staple, known for its genderless designs, bold graphics, and innovative collaborations. The brand embodies a rebellious spirit and a deep appreciation for retro, eclectic influences. Its temple logo symbolizes the ethos of pushing boundaries while honoring the past. Over the past decade, Aries has transformed UK streetwear by drawing inspiration from ’80s and ’90s fashion, with products like the Instapump Fury and Classic Leather—featured in their January drop—reflecting these eras. Recently, Aries opened an immersive retail space in London, fostering community and showcasing celebrated brands like Paperboy Paris and Dark Arts Coffee further solidifying its place in contemporary culture.

The Aries x Reebok Instapump Fury 94 delivers two new unisex colorways, one in metallic silver and one in classic black. Both styles feature a Synthetic Nappa Leather bladder with custom mesh detailing on the toe and tongue. Aries’ signature reflective accents appear on the heel, along with custom Aries heel clips. The brand’s distinctive touches also include Fluro yellow and Fluro orange treads on the sole of each Instapump Fury.

Additional touches include a leather tongue label with Aries and Reebok branding on the back of each heel with every pair sold in a limited-edition collector’s black box with gold detailing.

The Aries x Reebok Instapump Fury 94 collection will be available first at AriesArise.com on December 6, with a larger global launch on Reebok.com and select retailers starting December 12 at 10 AM EST.

About Aries

Aries is a non-gendered, luxury streetwear brand made in Italy, and created in London. Founded by Sofia Prantera of Silas and Holmes fame, Aries was born out of an ongoing love of trash culture, outsider art, graphics and illustration. The collections reflect its Creative Director’s Central Saint Martin’s background training and fascination with garment dyeing, printing and a forensic approach to garment construction. Aries is a vehicle for cultural collaborations and the brand’s cultural output is realised through the release of self-published books, international art shows, exhibitions, experiences and collaborations which range from the cult and collectable to the esoteric, working with different artists and image makers who are an integral part of the Aries world, community and family.

Aries is subversive in attitude, punk in its approach but ambitious and commercial in product and potential. The business is privately owned and self-funded.

@ariesarise
www.ariesarise.com

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.