Boston, Mass. – July 23 – After launching earlier this year, today Reebok announces the latest colorways of the Zig Kinetica. The Zig Kinetica is a lifestyle shoe known for expertly fusing together sport tech and elevated street style.

Inspired by the idea of visualizing energy, this collection experiments with different color particles reacting with each other to produce an explosion of color. The result is a bold and disruptive multicolored midsole contained within a translucent Zig Energy Shell.

Paired with the shoes is a campaign by illustrator Mad Dog Jones. Drawing inspiration from nature, Mad Dog Jones placed the shoes on surreal, illustrated backdrops that are a blend of the cyber world and in-person environments. Speaking to his collaboration with Reebok, the artist shared, “I like to focus on building environments that bend reality. The open nature of illustration is fascinating; the only limit is your mind.”

The newest Reebok Zig Kinetica colorways will be globally available in unisex sizes for $120 beginning July 24^th on Reebok.com. To learn more about the Zig Kinetica please visit Reebok’s website here.