HELENA, Mont. (AP) — A Montana restaurant listed in the phone book under “Animal Carcass Removal” became the butt of a Jay Leno joke earlier this year, but it’s no laughing matter to the owner now suing the publishing company over the business he’s lost.

Hunter Lacey says in his lawsuit that business at his Bar 3 Bar-B-Q restaurants in Bozeman and nearby Belgrade has dropped off since the Dex Media Inc. listing and that his brand and reputation have gone down the tubes.

The listing first appeared in 2009 in the yellow pages of Dex’s telephone book under the “Animal Carcass Removal” section. Lacey said he first found out about it when the calls started coming into the restaurants.

“It was a series of phone calls for several weeks where it was either people in earnest asking us to come and remove carcasses or prank calls,” Lacey said.