Sapar Karyagdyyev

The e-commerce industry has significantly moved forward in development by offering various opportunities in recent years. It provides helpful digital tools and solutions to promote media entertainment. Thus, Sapar Karyagdyyev, the CEO of Gamingtec, reports that the B2B business is to grow when benefiting from the e-commerce market offers.

Due to Digital Commerce 360, in 2020 in the USA, B2B e-commerce sales increased up to 44% in 2020, as consumers spent $861.12 billion online with American merchants. In addition, the digitalization of the industry and quarantine restrictions have affected the e-commerce marketing strategies and led to revealing new opportunities to succeed and increase cash flow for companies to leverage.

Appealing content

Content is an integral part of the entire marketing industry. It is a highlight that draws consumers’ attention first when dealing with some products and services companies offer. Accordingly, Karyagdyyev recommends the leaders of every type of business focus on the content creation strategy. This aspect is essential in B2B business collaboration. 

There are many methods to promote the product or service in the media entertainment segment: video content (with or without specification in the usage), explicit text content, tutorials, appealing stories about the product, etc. Diversifying the content introduction is a perfect way to attract potential partners and turn the interaction with them into a long-term relationship.

Thus, the company will increase its brand awareness and popularize its trademark. In addition, Sapar Karyagdyyev emphasizes that companies should pay attention to content on blog articles on their website and make them more appealing and always relevant to keep their customers satisfied.

Flexible approach

Nowadays, flexibility has become very demanding as every client prefers an individual approach to them when dealing with products or services. Therefore, Sapar Karyagdyyev focuses his message on the importance of the company to look into a pricing strategy and add some changes attractive to customers. They can be different: to offer attractive discounts on particular services or products, provide unique promotions for new customers, create loyalty programs for regular customers, and so on by taking advantage of media entertainment.

Available interaction

Whatever product or service the company offers, the company representatives should always be available to their clients when they have some requests, issues, or even complaints. Building a good interaction with them is a part of B2B business success. Accordingly, Sapar Karyagdyyev underlines the advantage of media entertainment channels of communication that should be obvious and easy for customers: live chats on the company’s website, different social platforms to contact, etc.

The businessman also mentions the FAQ option introduced on the official website of the company. It is an important piece of information for customers, especially newcomers, to receive immediate support in their questioning about the product or service.

Enhancing customer support

Notwithstanding the need to contact clients and partners constantly, Sapar Karyagdyyev suggests providing regular brainstorming meetings with the staff. A tight interaction within the team by discussing how to improve the customer service will only lead to reasonable solutions and productive activity. The businessman also admits that it is good to organize a separate department of account managers that will provide an individual approach to every client.