ASICS EMEA

[25 July 2024 – Kobe, Japan] – ASICS and Dassault Systèmes have jointly opened a test studio near Paris to trial a new service providing on-demand insoles personalized for individual foot shape. 

The ASICS Personalization Studio is an ultra-compact factory located on the grounds of Dassault Systèmes’ headquarters in Vélizy-Villacoublay, just outside Paris. The modular structure combines Dassault Systèmes’ 3D EXPERIENCE platform¹ and virtual twin technology² with ASICS’ proprietary technology in sports to offer on-site, on-demand manufacturing of shoe-parts to meet the exact specifications of any user.

Based on each user’s foot shape data and preferences, ASICS will use Dassault Systèmes’ modeling and simulation technology plus its own proprietary knowledge of sports and physical movement to algorithmically predict the appropriate shape of the sockliner. Advanced 3D printing technology³ is then used to create the insole, a thick lattice structure made from a highly flexible material layered to provide excellent breathability and softness. The exact level of softness can be varied for any part of the foot, which aids physical recovery by reducing strain, while also improving performance.