SMU Product Management Programme | Accepting Applications for June 2022
From Emeritus on behalf of Singapore Management University
| Why study Product Management? Product development provides value to customers. And in order to be as successful as possible, the end-to-end process requires skilled management and leadership, whether you’re in charge of bringing new products to market or improving upon existing ones. In fact, when surveyed nearly 70% of product managers agreed that product management is a leadership role. Source: Product Management Festival, 2020 |
| Programme Details |
 STARTS ON 15 March 2023 |
 DURATION 3 Months,4-6 hours per week |
 FORMAT Online |
 PROGRAMME FEES USD 1,800 |
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In the Product Management programme—offered by Singapore Management University—you can gain the competencies you need to lead product innovation that meets the evolving needs of customers in the digital disruption era.
Through video lectures led by distinguished SMU faculty, you will learn how to:
| ●Develop the product mindset needed to bring viable products or services to market. |
| ●Define the problem a product will solve while mapping the customer’s journey; articulate user personas. |
| ●Use design thinking to generate innovative ideas and solutions to design problems. |
| ●Analyse strategies and frameworks for developing, marketing and selling a product. |
| ●Evaluate product road mapping and prototyping decisions using various product management techniques and practices. |
| ●Outline a plan to create a competitive, scalable product using key product development strategies and frameworks. |
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| Is This Programme Right for Me?The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include: Industries: IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and Beyond Functions: Technological Management, General Management, Operations, and Consulting This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth. |
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Flexible payment options starting from USD 756 available.
