Strategic alliance between Qunar.com and Hong Kong Airlines to develop the market for international flights
From Travel and Tour World
The world’s largest Chinese online travel platform, Qunar.com, today announced a strategic alliance with Skytrax 4-star airline, Hong Kong Airlines. Qunar.com will collaborate with Hong Kong Airlines to become the first international flagship online platform for Chinese consumers booking flights to Hong Kong, Taiwan and further abroad.
In the era of rapid development of online travel, Qunar.com has become a leading online platform and a favoured brand among Chinese consumers. According to the data from Alexa, Qunar.com leads online travel suppliers in terms of tickets booking. Consumers can easily complete the ticket booking process through either the website or the mobile app of Qunar.com.
Thanks to the mass data base and exclusive technology platform, Qunar.com provides effective marketing solutions, enhances the brand recognition and expands the market share of online travel platform. In 2014, Qunar.com has undertaken a strategy to develop their market share of international flight bookings. By collaborating with foreign airlines and travel agencies, Qunar.com looks to establish itself as the leading search engine and ticket booking platform for international flights.
Similarly, with the rapid growth of outbound travel and tourism in China, capturing the market for international flights occupies an increasingly important position in the strategic planning of every Hong Kong and China-based airline. By collaborating with the Qunar.com, the Skystrax 4-star airline, Hong Kong Airlines will provide Chinese consumers with quality service and flight options to over 30 cities, including the Mainland China, Taiwan and Southeast Asia. The strategic alliance of Qunar.com and Hong Kong Airlines will provide customers more diverse, flexible and convenient travel options. With the close cooperation between the two, it brings a brand new perspective to look at the future development of outbound travel for both travel agencies and the airlines.
Additionally, according to research conducted by Qunar.com, 40.5 million tourists from Mainland China visited Hong Kong in 2013, with over 20 million of them using Qunar.com to search for their flight tickets.
With Hong Kong Airlines being the official partner of Qunar.com, consumers can directly search and purchase air tickets to up to 30 cities, including Beijing, Shanghai, Sanya, Bangkok, Bali and Okinawa. Consumers who book their flights through Qunar.com can access Hong Kong Airline’s ticket service information and make use of their 24/7 hotline service.
Hong Kong Airlines carried over 4.8 million passengers in 2013 – an increase of 35% compared to 2012. Hong Kong Airlines has also expanded its flight service to provide new destinations for tourists, such as Tianjin, Ho Chi Minh City and Kagoshima. With the outstanding growth and quality service, Hong Kong Airlines was honored with the “Top 100 Growth Brand in Asia” and the “Supreme Service Award” prizes for two consecutive years.
Qunar.com is also similarly highly regarded by consumers. As Qunar.com has upgraded the “DanBaoTong” system to cover the flights of Hong Kong, Macau and Taiwan, customers can relax knowing that their flights are fully secure and their details are safe when stored on Qunar.com’s sophisticated database. Qunar.com is the only online travel platform in Mainland China recognized by PCI-DSS, protecting customers during the whole transaction process.
Both companies believe that the partnership of Qunar.com and Hong Kong Airlines will bring the necessary synergies to enhance customers’ experiences even more.
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