iami, FL (Tuesday, August 6, 2024) – Concacaf and Snacks Yummies, a high-quality snack and chip company based in San Pedro Sula, Honduras, have announced a multi-year partnership.

This agreement designates Taqueritos as the Official Snack Sponsor for the next three editions (2024, 2025, and 2026) of the Concacaf Central American Cup, an annual tournament that crowns Central America’s club champion and qualifies six clubs for the Confederation’s premier club competition, the Concacaf Champions Cup.                                                                                                            
“We are excited to be part of the Central American Cup alongside Concacaf; it’s a unique opportunity to celebrate football and support the teams and players that represent the best of our region. Alongside Taqueritos, we bring our passion for flavors to each match and celebrate the greatness of the sport together,” said Luis Alberto Weddle, Category Manager of Snacks Yummies.

Yummies and its Taqueritos chips will be brought to life at the tournament’s venues, where matches will be played, with interactive fan activations, strategic on-site point-of-sale, and brand exposure via TV-visible signage.

“We are very pleased to welcome Taqueritos as the first-ever Central American-based partner for the Concacaf Central American Cup,” said Concacaf Chief Commercial Officer Heidi Pellerano. “This partnership will provide Taqueritos with an unprecedented opportunity to engage with Central American football fans and their clubs as they battle on the pitch to be crowned champions,” added Pellerano.

The 2024 Concacaf Central American Cup includes the participation of 20 clubs from seven countries and serves as a qualifier for the 2025 Concacaf Champions Cup. After Group Stage play, which kicked off on July 30, eight clubs will advance to the Knockout Stage. The Knockout Stage will include home-and-away matches, starting with the Quarterfinals, followed by the Semifinals and Final.

To learn more about the Concacaf Central American Cup, visit www.concacaf.com/central-american-cup

About Concacaf
The Confederation of North, Central America, and Caribbean Association Football (Concacaf) is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname, and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: Love For Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.

About Yummies
Taqueritos is an iconic brand of Snacks Yummies, founded by Dinant, known for its variety of unique and unmatched flavors that combine innovation and high quality in every package. At Taqueritos, we believe that every snack tells a story, and we take pride in being part of the most enjoyable moments for people in Honduras since 2013, as well as in Central America and the Caribbean. We continue to expand our repertoire of flavors, always striving to surprise and satisfy each of our consumers.