The future of Voice and the implications for News
By Nic Newman, Reuters Institute for the Study of Journalism From Reuters News Agency
One in ten of both the US and UK populations regularly use voice-activated speakers
Voice technologies are fast growing in popularity and are likely to move beyond the home, becoming embedded in every part of our lives. But how are these devices and assistants currently being used and what is the potential for news?
In this report, Nic Newman from the Reuters Institute for the Study of journalism delivers findings from the first major study of news consumption on voice-activated devices.
Voice-activated speakers powered by intelligent assistants, such as Amazon, Alexa and Google Assistant, are growing faster than the smartphone and tablets at a similar stage. As such, voice technologies are likely to move beyond the home in the future and become embedded in every part of our lives. But how are these devices and assistants being used and what is the potential for news?
Read this report to discover the latest user trends that could drive new opportunities for news publishers.
This report is based on nationally representative surveys in the US and UK, as well as in-depth interviews and focus groups with smart speaker users in the US, UK and Germany. Eighteen leading publishers – including the New York Times, the BBC and Der Spiegel – were also interviewed.
