Traditional marketing is fast becoming a thing of the past, there is now a huge need for marketing in the digital space which is far more convenient because it can be done through your mobile device. Traditional marketing is expensive and ineffective and social media has become the life raft for marketing. Social media is great because you have access to a wide audience and it is cheap and effective to market on social media platforms. TikTok is a great platform to do marketing because there is a wide audience and the app allows you to be creative and entertaining. TikTok allows you to create and edit videos and share them with other TikTok users. It is a great space that has become very popular in a short period of time. There are ways to promote your brand or business on TikTok and you should note the following.

Identify your audience 

TikTok has a wide audience of 689 million users. The app is most popular amongst millennials and generation Z who make up 80% of its user base. As a brand or business on TikTok, you need to identify your audience because you need to know who you are targeting and what your niche is because this is where you will get your support from. TikTok has a wide audience and many niches and communities exist on this platform so it is guaranteed that you will find the right fit for your brand or business. 

Engage with everyone 

Engagement is basically your interactions on social media and that includes how people interact with you as well as how you interact with them. You can engage by liking, commenting, sharing, saving, and direct messaging. Engagement is good because you build a relationship with your audience and you establish a presence and personality on social media. Engagement benefits your marketing because it expands your reach, increases brand awareness, and welcomes more followers. In fact, services like TokUpgrade use organic engagement to build a follower-base, which shows how important real interactions are on the platform. Engagement also increases your visibility online which is important because the more people who see your content, the more support you will get.

Get your hashtags ready 

Hashtags are a word or a series of words that begin with the “#” symbol. Hashtags categorize content based on a certain theme or topic and when you use hashtags, it increases your visibility and makes your content more discoverable which is why they are so important. A great idea is to create branded hashtags which is your own personalized hashtag that is specific to your business or brand. When you create a brand hashtag, you create a community around your brand or business and you get to keep track of how people are interacting with your brand or business by searching the hashtag. 

Trends are your friend

Trends are something that is all over social media and TikTok is the very place where trends go viral. If you want to go viral then you need to hop on trends because they make it easy to go viral. A few popular trends that we have seen on TikTok include:

• Silhouette challenge
• Natures cereal challenge 
• Rising voices

Trends will benefit your marketing because they gain a lot of engagement and get a lot of visibility. You can also reach a wider audience with trends.

Influencers 

Social media gave rise to the influencer. They are popular people on social media with a large following and they are in the business of collaborating and partnering with brands and businesses to market for a fee. There are 22 million influencers on TikTok and they all have an incredible amount of followers. Your brand or business can partner with these people for promotions, which will see your brand awareness rise, engagement increase, and you will gain more followers – not to mention more customers. 

TikTok is a very effective place to do marketing and your brand or business should definitely be taking advantage of this popular social media platform. Just remember to identify your audience, engage with everyone, use hashtags wherever possible, hop on trends, and use influencers who have a large and loyal following. If you are consistent with your social media strategy then you will see your reach widen significantly on TikTok.