Academic study in the field of digital marketing has led certain scholars to conclude that digital marketing is not only an effective marketing tool but a cost effective one as well. Digital marketing includes a wide range of marketing tools and strategies which include SEO, social media marketing and email marketing. An awareness behind the motivation to purchase products is an essential aspect of digital marketing as this can help companies tailor their marketing to suit the wants and needs of their customers. Gaining this understanding can be achieved through the use of digital marketing research tools. These tools are highly varied but each one offers something unique to give a small business the edge over the competition. 

TRUiC Business Name Generator 

The Really Useful Information Company (TRUiC) has developed the world’s most advanced business name generator. This name generator uses AI to turn the keywords which the user has entered and the industry which they have selected into compelling and interesting business names. A great benefit which the name generator offers is that it checks to make sure that the .com domain of the business name is available for all the business names which it generates. It also provides an easy way of purchasing the domain name to improve the convenience of the service. The name generator is also completely free to use which makes it readily accessible for any small business owner. 

A business’s name is one of the most important parts of establishing a business and a good business name can positively affect the commercial success of a business. Business names which are memorable, creative and unique will stay with customers for longer and make them more likely to purchase goods and services from a business.

Google Analytics 

Google analytics is another free tool and this is a piece of software that describes which individuals are visiting a website and the manner in which they engage with the website. Google analytics makes a great deal of data available to a business owner to better understand how users are interacting with their website. This data includes things such as the quantity of traffic the site receives, where this traffic originates and the amount of time which users are spending on individual website pages and which pages users are visiting specifically. This is a great deal of data which business owners can use to analyze their website and understand how to improve the website for users. Knowing the specifics of how people interact with a website is a great place to start to begin to improve the website and increase the conversion rate of the website. It also assists business owners to know where their traffic originates as they can tailor other aspects of their digital marketing strategy to account for shortfalls and capitalize on successes.  

Hootsuite 

Social media marketing is an essential part of any digital marketing strategy and is a vital marketing avenue for the modern business. Social media marketing can also be quite time consuming as there is a great deal of work involved in successful social media marketing. Thankfully Hootsuite can help streamline the process of social media marketing and bring all of a company’s social media platforms together under one roof. The platform allows its users to schedule their social media posts in advance which means that a business can arrange an entire month of social media content in a day and have this content go live as they planned, freeing up time to focus on other areas of the business. Additionally, Hootsuite offers in-depth tools for reporting on the effectiveness of social media campaigns and posts which can help a business owner better understand why certain content performs better than other content. 

Final Thoughts 

Digital marketing is an indispensable aspect of a businesses marketing strategy due to the significant customer base which this style of marketing can access. Additionally, other forms of marketing are becoming less effective at reaching customers than they were in the past. There are many tools available to small businesses to assist them in their digital marketing research to improve their marketing strategies. The TRUiC business name generator can help any business develop a catchy brand name and register a corresponding website with ease. Google analytics will help business owners better understand how users engage with their website to further increase their website’s effectiveness. Hootsuite consolidated social media accounts onto one platform and provides detailed statistics to both increase convenience and the overall effectiveness of social media marketing strategies.