Tower Marketing, Cayman’s leading marketing and communications agency, reaffirmed its support and sponsorship of the 4^th annual Off The Beaten Track off-road race.

The one-of-a-kind relay and ultra-marathon kicks off from Smith Cove in South Sound on Sunday, February 24^th and is expected to attract a large base of local runners.

The Managing Director of Tower Marketing, Lynne Byles remarked:

“Tower is proud to have been a Major Sponsor of this charitable trail run since its inception.  This unique event gives us a sense of pride and achievement and reflects our firm’s strong belief in giving back to the community.”

Byles continued, reminding all running enthusiasts, both new and experienced, that Off The Beaten Track is not strictly for marathoners.

“While the premise of the run gives competitors an opportunity to participate in something different and travel across some real diverse parts of the island, it also encourages participation from all levels – accepting both relay teams and individual registrants.”

As with previous years, partial proceeds will support Facing Africa, an organisation that sends teams of surgeons and medical supplies to Sub-Saharan Africa to battle a devastating disease called Noma, which causes deformities of the face in predominantly young malnourished children.   Local community-based foundation Cayman’s ARK and the NCVO will also benefit from funds raised.

Tower Marketing is an independent, full-service marketing and communications agency, offering a broad range of services in the areas of strategic marketing, market research, advertising, design, media relations and online.