International Olympic Committe

21 December 2023 – The International Olympic Committee (IOC) today announced that Trendyol, as an Alibaba affiliate, has become an official e-commerce services partner in Türkiye, with products becoming available in 2024 in selected territories.

Founded in 2010, Trendyol is the leading e-commerce platform in Türkiye, and one of the top platforms in the world. Its agreement with the IOC is in the framework of the Alibaba Group’s Worldwide Olympic Partnership, with Alibaba being a strategic investor in Trendyol.

Trendyol will also design, manufacture, distribute and sell Olympic-branded merchandise featuring the unique artworks and colours related to The Olympic Collection and the Olympic symbol. The range will comprise t-shirts, polo shirts, shorts, dresses, hoodies, baseball caps, bucket hats and tote bags with beach towels featuring 19 different designs, and all will form part of The Olympic Collection.

“The IOC is pleased that Trendyol will use its design and manufacturing skills to help bring the Olympic Apparel Collection to different audiences and Olympic fans.”

Anne-Sophie Voumard Managing Director of IOC Television & Marketing Services

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, said: “The IOC is pleased that Trendyol will use its design and manufacturing skills to help bring the Olympic Apparel Collection to different audiences and Olympic fans.” She added: “The IOC is also happy that this deal is formed within the framework of the Alibaba partnership, facilitating collaboration with the partners of one of our key sponsors to enhance mutual success.”

“It is a source of great pride that Trendyol has become the first Turkish business to work with the IOC to design and manufacture The Olympic Collection.”

Çağlayan Çetin Trendyol Group President

Speaking about the agreement, Trendyol Group President Çağlayan Çetin said: “It is a source of great pride that Trendyol has become the first Turkish business to work with the IOC to design and manufacture The Olympic Collection. This activity covers our domestic and international platform footprint, allows us to showcase the work of Turkish designers and manufacturers on the world stage, and continues our sponsorship of major sporting events and teams.”

Trendyol’s agreement with the IOC marks another major step in its long-standing support of sports and athletes in Türkiye and beyond. Trendyol has been the official sponsor of the Turkish National Olympic Committee since 2021 and supported various Turkish athletes competing in the Olympic Games Tokyo 2020.