From James Lockett, ProperPR

The latest research by central London estate agency, Bective, has found that the borough of Wandsworth sits top as London’s prime property hotspot over the last year, accounting for the highest level of £1m property market transactions. 

The research shows that: –

Overall

• 6,312 property transactions have taken place over the last year for £1m or more across the London market. 

• The London borough of Wandsworth accounts for the highest percentage of these high end transactions at 11%, with Kensington and Chelsea (9%) and Richmond (8%) also home to a high proportion. 

The core market (£1m to £3m)

• This prime property dominance by the borough of Wandsworth has been largely focussed across the core market, with the borough again accounting for 11% of all transactions completing between £1m and £3m in 2021. 

The mid-prime market (£3m to £5m)

• Of the 438 purchases between £3m and £5m, Kensington and Chelsea account for 23%, with Westminster also accounting for a sizable proportion at 21%. 

The prime market (£5m+)

• This is also the case across the capital’s very top tier, with 43% of the 212 homes purchased above £5m located in Kensington and Chelsea, while Westminster accounts for 24% of these transactions. 

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Wandsworth most active area of prime London market for homebuyer activity at £1m and above

The latest research by central London estate agency, Bective, has found that the borough of Wandsworth sits top as London’s prime property hotspot over the last year, accounting for the highest level of £1m property market transactions. 

Bective analysed sold price data across the London market in 2021 looking at the number of transactions to have taken place for £1m or more, breaking the market down by borough to see which areas were driving this high end market activity. 

Overall

The data shows that 6,312 property transactions have taken place over the last year for £1m or more across the London market. The London borough of Wandsworth accounts for the highest percentage of these high end transactions at 11%, with Kensington and Chelsea (9%) and Richmond (8%) also home to a high proportion. 

The core market (£1m to £3m)

This prime property dominance by the borough of Wandsworth has been largely focussed across the core market, with the borough again accounting for 11% of all transactions completing between £1m and £3m in 2021. 

However, this time it’s Richmond that ranks second accounting for 9% of all transactions at this price threshold, followed by Kensington and Chelsea (7%). 

The mid-prime market (£3m to £5m)

However, the higher price tiers of the prime London property market are still very much driven by demand across traditionally desirable areas. Of the 438 purchases between £3m and £5m, Kensington and Chelsea account for 23%, with Westminster also accounting for a sizable proportion at 21%. 

The prime market (£5m+)

This is also the case across the capital’s very top tier, with 43% of the 212 homes purchased above £5m located in Kensington and Chelsea, while Westminster accounts for 24% of these transactions. 

Bective’s Head of Sales, Craig Tonkin, commented:

“We’ve seen a healthy level of activity across the prime market over the last year, all things considered, and this looks set to continue in 2022 with foreign demand expected to drive an uplift in transactions and sold prices. 

Of course, the pandemic influence of the last 18 months is clear with many buyers across the core market looking to the likes of Wandsworth due to the greater abundance of larger family homes. Wandsworth itself is home to a wide range of housing stock and the regeneration of Nine Elms, in particular, is helping to boost buyer demand due to improved transport infrastructure, the availability of new housing and investment into retail and office space drawing big names such as Apple to the area.

However, at the very top price thresholds of the market, the prime central heartlands of Kensington and Chelsea and Westminster remain the most active areas of the market. Even a global pandemic is unlikely to dampen high end buyer appetites for the most desirable homes in the nation, if not the world.”

£1m+ transaction levels sourced from the Gov.uk – Price Paid data records of residential property transactions. Jan 2021 to October 2021 (latest available), excluding properties listed by type as ‘other’.

END

Notes:

• Bective was founded in 1881. It was purchased in 1995 by Christo Headfort the Earl of Bective who was once described as ‘the poshest estate agent in Britain’. See here 
• Bective operates sales, lettings and property management from six West/Central London locations – Notting Hill, Kensington, Ladbroke Grove, Chelsea, Brook Green and Berkeley Square
• Bective is backed by a team of well-known and experienced London estate agents including Thomas Dainty as Head of Lettings and Property Management and Craig Tonkin as Head of Sales
• Bective supports environmental charities including https://habitatsandheritage.org.uk/ and https://westlondonwaste.gov.uk/take-action/work-with-us/ 
• Bective is taking the lead in guiding clients to a more sustainable way of living – providing tools such as handover packs with LED light bulbs, wildflower seeds, zero waste and reusable household goods, items to make household cleaning products, recipes, leaflets with green energy provider details with a Bective discount applied, a guide on recycling, wildlife-friendly landscaping and so on