Return on Investment is primarily the metric data that judges the success of an SEO campaign. It is primarily based on the average return a business will gather from the initial investment. Other factors like SEO performance or the search volume, or Organic traffic are also used as a symbol that the SEO campaign is successful. However, what primarily justifies the worth of the complete SEO strategy is through showing the return-on-investment figures. The SEO ROI figures will help in convincing clients or higher-ups to choose a particular SEO strategy.

How to measure the SEO ROI?

Some eCommerce websites have their SEO ROI calculator that easily derives the return on investment. This helps them to govern a projected value for their SEO opportunities. However, for some websites which don’t have the return-on-investment calculator they bank on using data which they acquire from assessment. Like implementing important metrics and formulas that can instantly help them to find out what they need. So, below are the ways through which one can measure the ROI:

1.Find out Your Average Click

Now firstly, we will concentrate on finding the click-through rate, which is the ratio that determines how often your ads are clicked when they are shown up. Normally the Click-through rate can be found out by dividing the number of clicks received by the number of times the advertisement is shown. Therefore, the formula is click/ impression= CTR.

But this time, you can create an average of the click-through rate of any branded and unbranded items by making their position according to rankings, like positioning it according to ‘good (position 8), better (position 5), best (position 2)’ scenario for rankings. Now, it is true that these rankings will constantly fluctuate because some keywords might function correctly and some won’t.  It is also mandatory to refresh the data of click-through rates at least every 6 months. Moreover, it is advisable to keep redesigning the site after a time interval to keep the CTR calculations as precise and up-to-date as possible.

2. Using Analytics Goal to bring out Conversion Rates

It is critically important for each eCommerce seller to have signed up with Google Analytics. As in that platform, be it web developers or others, they get a detailed analysis of their SEO strategies. And how well those SEO strategies have fared considering the amount invested. So, users must start using Google Analytics that can recognize the conversion rate of each goal that your company is aiming to complete. The goals might be of any kind, i.e., revenue, newsletter signups, form submissions, etc. But it is also important to remember that while assessing the conversion rates on Google Analytics, remember to consider 3-6 months of historical data.

3. Recognizing the Price ($) of Each Conversion Goal

Now coming to specifying each goal that you aim to achieve and assigning them into Google Analytics. As it is general that none can achieve the desired return on investment on the market strategies they have implemented into their site without having mentioned an estimated value for each conversion you’re tracking.

4. Finding out the Traffic and Revenue by using Search Volume

So, after having the click-through rate, the conversion ratio, and the goal value, you can start to figure out the projected ROI based on search volume opportunity. So here is the formula that you can use:

(Total MSV * CTR) * CVR)) * Goal Value = Estimated SEO Revenue per Month

Now, if you desire to find an estimate of the total revenue that you have acquired throughout the year, then simply multiply the number with 12

5. Calculate the Estimated SEO ROI

What we generally know is that bringing out the return on investment can be done by dividing the cost of the investment. However, to use this for your marketing strategy, you can simply use:

        (Estimated SEO Revenue per Month – Cost to Implement Strategy) / Cost to Implement Strategy * 100 = SEO ROI

Conclusion

Therefore, these are ways through which a brand can attain the return on investment from the Search Engine Optimization strategies that are taken. So, finding out the return on investment is, therefore, has become crucial to determine the future course of the company.