What is Social Bookmarking in SEO [Expert Opinion]
The business industry has boomed exponentially over the last few decades. With the inclusion of many new technologies, the world has come closer and newer businesses have blossomed. Therefore, it is paramount to utilize the best-suited techniques to increase the presence of your business.
Search Engine Optimization (SEO) is one of the key techniques that can increase the probability of customers finding your business online. Social bookmarking must be done properly to improve the SEO. But what is social bookmarking in SEO?
What is Social Bookmarking: A Brief Discussion
Social bookmarking is a contextual link building service. This means that the websites you search online can be sent to by using social bookmarks. Whenever you are sharing the link of any website, you are using the social bookmark.
By using the social bookmark, the information is being saved online rather than on your device. As a result, you can use the same link to go to the website at any time and at any point. This improves the accessibility of any website.
The reachability to any website gets a lot easier through social bookmarking. Therefore, it is significant in SEO as it improves traffic on the web pages. The more traffic there is on your website, the more the SEO system will rank your page. As a result, finding your website will become a lot easier.
There are several more benefits of using a social bookmark in SEO.
5 Significant Benefits of Social Bookmarking
Social bookmarks can effectively build the online presence of your business. Adding a social bookmark will help the SEO system to understand your website better. Here are 5 more benefits of using social bookmarking in SEO.
- It improves the site indexing method
The data that Google updates and stores is called indexing. Social bookmarking helps Google bots to find and understand the content of your business. As a result, the indexing process becomes faster. Eventually, the search engines can find your business faster and provide the address to the potential customers.
- The creation of backlinks
The appearance of a website on the bookmarking site automatically creates a backlink. This backlink will lead the visitor to the original website. The backlinks are one of the highest quality search engine utilization. The domain authority of your business gets boosted through social bookmarking. As the authority increases, it improves the SEO ranking of your business. Therefore, your business website will appear on top with a few relevant keywords on search engines.
- Enhancement of website traffic
The third and the most obvious advantage of using social bookmarking is increasing the traffic. Regular browser bookmarks cannot increase traffic. Social bookmarking can generate a huge chunk of traffic on your website as SEO is heavily linked with it.
Simply put, any visitor would click on the first few contents on search engines. If your business website appears on top because of social bookmarking, the web page is bound to generate a lot of traffic than usual almost every day.
- It is better than browsers
Social bookmarking organizes the websites thoroughly. Therefore, the possibility of finding relevant pages becomes much higher than usual browsing. You can also find and view what other people are searching for on the internet. You can also save the bookmark for later use.
- Social bookmarks are social signals
Bookmarking a website through SEO means that Google will count that as a social signal. This helps to determine the popularity of your business. This also means that the content on your page drives a huge chunk of people to the website.
As a result, your business website again gets a high domain authority. Higher authority means higher rank, and a higher rank means your website will be kept at the top of the search results.
3 Things You Should Maintain when Using Social Bookmarking
A quality practice ensures the best result for any project. Here are 3 things that you should maintain when using social bookmarking in SEO.
- Choose quality sites for bookmarking
You should spend a good amount of time finding and selecting a quality site to bookmark your webpage. There are several social bookmarking sites available. It is very important to choose a site that will ensure higher domain authority and less spam.
- Remember to complete your profile
Whenever you are using a social bookmarking site, you should complete your profile as precisely as possible. Include each and every relevant information regarding your business. Follow the 3Cs: Clear, Concise, and Complete information.
- Engage with the audience
Just filling out the profile would not be the end of your task. You must advertise your business as effectively as possible. The customers must be engaged properly. You must show that your business is active, steady, and consistent.
Conclusion
SEO has been of constant significance in the business world. Especially for online presence, social bookmarking in SEO can help any large or small business to be found quickly. Many large and renowned companies of the world utilize social bookmarking to increase their SEO ranking. With a little bit of budget and effort, any local business can utilize social bookmarking as well.
Interesting take. Curious to see what other SEO expects have to say about social bookmarking and how it can be beneficial.