There are many different ways to keep in touch with your consumers. One of the best ways to strike up a direct and personal conversation that supports your marketing campaign is over email.

In fact, studies show that email marketing campaigns can actually directly contribute to great success and are some of the most effective tools to use. Not only does it result in more lead generation, but ensures that you can have some of the highest returns on investment when measuring the actual dollars invested versus received.

But making an email marketing campaign successful takes more than simply drafting a basic email. In fact, there should be a whole strategy development behind it. From designing a seamless consumer journey to ensuring you get as many conversion rates as possible, it is all in the details that can make or break an email marketing campaign.

One of the best ways to ensure that you are set up for success is to engage with the klaviyo email marketing agency, which will be able to help you create the ultimate email marketing campaign and ensure all the essentials are created and executed correctly.

Here’s what you will want to have when it comes to setting up your email marketing campaign.

1. Ensure an Opt-In Option

This is one of the golden rules when it comes to an email marketing campaign. You should never send out an email to someone who has not actually opt-in to get them. So, make sure that the distribution list for your email marketing campaign is going out to people who actually requested to receive emails from you in the first place.

To really ensure that you are following the opt-in rules correctly, you could even select a second opt-in box to request confirmation that people want to hear from you. While you want to keep your consumers engaged, you also want to make sure that they have an easy way to get out too. The last thing you want to do is send emails to people who would end up being annoyed hearing from you!

2. Make the Emails Phone Friendly

The majority of people now read emails on their phones. So you will want to make sure that your email campaign is in fact easy to read and rendered for mobile devices. The best way to ensure this is to design your email template to the specs of a phone, rather than a large monitor.

That way it will be an easy reading experience and they will be able to absorb all the information you are sharing with them. Some handy tips and tricks to keep in mind when it comes to creating a friendly mobile design are to keep the email text limited and utilize great imagery that will download fast.

Don’t forget to also ensure that your call to action is easily found so that the chances of readers clicking on it is much higher.

3. Keep Your Promises

Another important aspect of setting up great email marketing campaigns is to actually keep your promises and follow through. This means if you told a potential email subscriber that you would be sending daily inspiration into their inbox, you need to ensure that you have that all lined up to send them.

Or, if you offered to send monthly discounts for subscribers, you need to ensure that you equally do that. Not only will keeping these promises ensure that you stay true to your own brand’s identity, but keeps your consumers engaged and can turn them into some of your biggest brand advocates.

4. Be Clear and Concise

Many of us are inundated with thousands of emails a week. So you want to make sure you keep it all short, sweet and simple so that the key messages can be absorbed. You do not have to say a lot to actually convey a lot of information.

Consider keeping it simple by providing a link to a blog, highlighting a special product or having a donation button. Three or four words can really inspire consumers to do a lot and click through on the email you sent.

5. Be Personal

The last thing you want to do is come off like you are simply sending one mass email to everyone on your distribution list (even if you actually are). This is why it is important to segment lists and actually use your subscribers’ names in emails.

But more so than that, you want to customize your emails in a way that also is relevant to them. This could include highlighting a product they abandoned in their shopping cart or sending travel inspiration for a destination that they recently looked up a flight to.

Conclusion

These five essentials will ensure that your email marketing campaigns are a huge success.