Which social media platform is right for your business?
Social media is now a massive part of our lives and you will realize that there are many people who use social media on a regular basis. It’s important to note the popularity of some platforms over others, and how there is an audience for every kind of person out there, whether you are using it for personal use or professional use. There are a lot of businesses that have been using social media for years now, and it’s important that you stay aware of how platforms are very different from one another.
Businesses usually tend to want things that are a lot more formal, whereas when it comes to social media, it is used more for entertainment and thrives on authenticity. As a result of this, businesses have to adapt to this and some platforms are better for your business depending on what you want to promote and your brand message.
TikTok
TikTok is a platform that grew insanely popular when the pandemic struck with thousands of people confined to their homes. So, how this particular platform works is by allowing users to post short-form videos that are then shared with the world with one click. You’ll find that the kinds of people that use this platform are mostly in their youth but now as the platform gets more and more popular, there are now people of all age groups using the site. The kinds of content you can find there vary from a wide range of niches and this platform is used as a way to instantly connect with others in an authentic manner. When you compare it with other platforms, it has a higher amount of engagement and it’s a lot easier to grow an account on TikTok than on any other platform. The potential to blow up is a lot higher due to the influx of users on the platform.
Twitter is probably one of the oldest platforms on the web and there are a lot of people who know about this platform. Now, how this particular social media platform works is by allowing people to ‘tweet’ short texts and allowing others to re-share them or like them or comment on them. You can also post pictures and videos, but the app thrives on text formats. The kinds of people who use this platform are mostly students and adults in specific niche markets and sometimes just ordinary people looking for a laugh. You will find different kinds of content on Twitter that accommodate people from all walks of life and when you compare it to other social media platforms, it’s viewed as a lot more authentic than the rest as it doesn’t thrive on one’s looks or race or religion.
Even if you do not use Instagram, you have heard about it at least once in your life. So, how this specific social media platform works, is by allowing you to post pictures, videos, and reels to a wider audience of people. It’s a platform rich in features, each of which allows you to earn more followers. In fact, there are even services that help you build your follower-base without bots, like Growthsilo. In addition, you should know the kinds of people who use this platform are people of all ages who prefer to communicate with their followers through images and videos.
Facebook, which is probably the oldest social media platform, works like a combination of the aforementioned applications allowing you to write long-form posts, post videos, and images, as well as a lot more other features such as setting up a store or a function online. The kinds of people who use this platform are usually a lot older as it was more popular in the older generation than it is now.
Last, but not least, we have LinkedIn. Many may not regard it as a social media platform due to its nature, but by definition, it is a social media platform. It is centered around businesses and connecting job seekers with job providers, so the kinds of people who use this platform are entrepreneurs, managers, CEOs, students, and anyone who is looking for a job or looking to provide a job. As a result, you are more likely to find inspirational content related to job performance and success on this kind of platform which sets it apart from the rest.
If you are in the market for a social media platform that will help you with your business, there are so many to choose from. Twitter and TikTok have distinct audiences compared with Instagram and LinkedIn, all of which would require a lot of effort and work to get more followers. Whichever platforms you choose to utilize, it’s important to be able to be authentic and use the analytics provided to help build your business further.
