Machine Learning is transforming the landscape of the business world. The technology, by collaborating with mobility solutions, is enabling entrepreneurs to unleash new opportunities and experience something exceptional, irrespective of the business domain they belong to.

But, is the same true in the case of mobile industry? Does this technology makes any difference in the lives of mobile app developer? Let’s discuss this in this article – starting with a quick recap of what Machine Learning is.

Machine Learning

Machine Learning, in simpler words, is a subset of Artificial Intelligence (AI) that makes computers capable to understand and learn new things from the environment rather than waiting for humans to introduce new codes and concepts.

It basically works with two types of techniques: Supervised Learning and Unsupervised Learning. While the former trains a model on already available input and output data to relish the benefits of predicting future outcomes, the latter focuses on finding intrinsic input data structures.

The technology, when considered in mobile app development arena, helps the developers to enhance their development process in several ways. For example:-

1. Machine Learning fosters Customization

Machine Learning is empowering mobile app development companies to easily gather heap of data, categorize it in different groups based on varied factors and thus, simplify the process to determine the right audience to target, the features, typography, color and other pointers to consider when designing an application, the app revenue model to choose, and thus, plan their app development strategy accordingly.

And the best part is that this study is not a one-time job. The ML-enabled apps and software keep on studying market and updating the information to be used as an input for the development plan, implying the customization made is as per the changing market scenario.

2. Filtered Results

Machine Learning is not only aiding the developers with the right amount of information, but also enabling them to design applications that deliver filtered results based on the user’s previous interactions with the system and the set of questions asked. In other words, the technology is empowering developers to build solutions that cut down the hassle of the consumers in getting any product/service, eventually resulting in higher customer acquisition and retention rate.

3. Recommendations

Besides filtering out the optimal results, an ML-based application is also providing the facility of recommendation to the end users. This is making them feel delighted and prompting them to remain hooked with the application, leading to higher app user retention rate and revenue generation.

4. Higher Security

With a constant check on what and how consumers are interacting with an application and comparing the pattern, Machine learning makes it easier for mobile application development companies to look into if any user is trying to intrude into the sensitive areas or is behaving abruptly. Besides it is also helping in recognizing the loopholes of their app solutions and take the suitable steps, an outcome of which is that app developers are making a special effort for understanding how to integrate machine learning into apps.

5. More Revenue Generation

Besides delivering user-centric mobile applications to the marketplace, Machine learning is also enabling the developers to collect more revenue by showing the relevant, personalized message or ad with app service – making it irresistible for users to drop the idea of clicking on the CTA (Call-to-Action) button.

6. Improved User Engagement

With its potential to analyze every action of the customers, the technology enables developers to easily understand what app screen/features are making users exit the platform and thereafter, empowering them to update their application with relevant changes and provide users with suitable offers, ultimately preventing them from uninstalling your mobile app.

As we have covered in this article, Machine learning is not only enhancing the user experience, but is also adding efficiency, effectiveness and security to the development process. It is bringing a wave of disruption in the mobile app realm, making it necessary for all the developers and entrepreneurs to introduce the technology into their app development process. So, are you ready for it? Or still need some valid reason to integrate ML in your app? Let me know in the comment section below.