Those that own salons need to be aware of the importance of aftercare. You can be sure that the leading salons will all see aftercare as a critical part of their success and can help to both attract and retain customers. So, why is aftercare so important in this industry and how can you improve your own aftercare?

Why is Aftercare Important?

Aftercare is important in any type of business, especially in service industries. For salon businesses, aftercare is a way to extend your service beyond the initial service and improve the customer experience. This can involve teaching your clients how to care for their nails, lashes etc as well as checking in and making sure that they are happy with the service. Using wax strips effectively combined with good aftercare is key for success, so you need to make sure that you are showing people what they should be doing in the days after the appointment.

Salons that provide a high level of aftercare will benefit from stronger relationships with their customers. In turn, these customers are more likely to return again in an industry where customers make repeat purchases and are often loyal to one business. This is particularly when customers can easily talk with technicians about any issues they are having. 

Not only will this help to retain customers, but you should also find that it helps you to attract new customers. This will be through word-of-mouth marketing, which can include recommendations to family and friends (key in this industry) and online reviews. Online reviews are important as this is often the first thing that people look for when choosing a salon. 

How to Improve Aftercare

The importance of aftercare is clear, but how can you go about improving this? First, you need to find when the right time to discuss aftercare is. Some salons prefer to speak with clients about what they need to be doing after the appointment before, during or immediately afterwards. 

It should also involve following up in the days after the appointment whether this is by phone, email or text. You should also make yourself available on social media so that people can easily get in touch if they have any questions or concerns after the appointment – this can also be a great way to build a community and showcase your expertise online. 

As you can see, aftercare is incredibly important in this industry and will be key for acquiring and retaining customers.