Mobile phones have become a constant ally of humankind during the time of the pandemic. You depend on your phone for almost everything, like finding the weather, current news on the virus, searching for sanitization methods, etc. Earlier mobile phones connected people, but now in the wake of social media, people depend on it for almost everything. Instagram provides a platform for people to stay in touch with friends and family, but it is also perfect for advertising their brands. The way Instagram has become ingrained into people; therefore, social media marketers can use it as an opportunity to expand the base of customers. For many, the daily part of existence depends on Instagram, so it is no surprise that even the entertainment industry needs Instagram for promotion. 

Instagram is used by the marketers and the entertainment industry to spread the word about their new projects. The various channels of Instagram are capable of creating a buzz about new launches and projects. 

Now the question that arises is how to grab attention amidst so much competition?

Surveys have revealed that there is a 40% increase in usage of Instagram during the pandemic. However, it does not mean that if people are spending more time on Instagram, it will generate business for you. You have to come up with valuable content to ensure that you cut competition and stand out in the market. You can even get followers on Instagram to have an extended base of consumer prospects. 

Listed below are sorted ways to grab viewers’ eyeballs on Instagram by informing them about your events, shows, and experiences.

Buy Followers on Instagram and consistently post engaging content

Indeed, different kinds of people respond differently to various advertising channels. The beauty of Instagram is that you can easily switch things up to entice followers.

On Instagram, you can do a variety of advertising campaigns. You may host a live stream to launch a first look video or announce your upcoming project’s premiere. You have to explore the advantages of apparent platforms of Instagram to ensure that you hook audiences of all ages. It would help if you a lot of time to evaluate what works on Instagram and then channeled your marketing efforts accordingly.

 If you want a broader campaign on Instagram, you have to post appropriate content. It is true Instagram is a social media platform that draws the attention of younger demographic much quickly. So if you want to target viewers of all ages, you need a market strategy that would entice people from all generations.

Upload behind the scenes content

Viewers love to do what happens behind the scenes. Followers do find it enticing to take a peep in two the matters of production. Footage and photos of behind the scenes drama appease the followers. You may even show them the making of your shows, glimpses of the design process, and even introduce them to the costume designers. Taking a look at the backstage drama before the opening night pleases the audience considerably. You could even go live and post these videos after the event. Many marketers from the entertainment industry use Instagram to inform the audience. 

What goes into making a performance happen? It has become a very creative way to build relationships with the audience. After having a glimpse of behind the scenes drama, the audience indeed becomes more curious to have a look at the final product. The audience’s curiosity will bring more ticket sales, helping you establish your footing in the entertainment industry.

Post video content featuring your cast and crew

You must involve your followers or Instagram in your marketing by making them a part of your production process. You can upload small videos from your crew members to help the audience connect to your production people. It enables the audience to understand the people behind making a show, and then they get more curious to see these people performing. Just by making a small video can create a significant impact on your audience, thereby increasing their engagement on your profile. You can make it more engaging by encouraging your audience to ask questions from the crew members. 

It is an informal way of uploading a cast interview while simultaneously advertising your projects. It is also a way to ensure that your audience tunes in to the show when it goes on air. You can even encourage audience engagement by giving them incentives, like offering movie tickets or tickets for premieres to the most active community on Instagram. 

You must also keep track of the production houses that are doing well. You can check the pages to find out what worked for them. It does not mean that you should copy their web pages, but you should instead take inspiration from them to appease your target audience.