Want to grow as a business but you don’t have a brochure yet? A company brochure is a great marketing strategy to reach out to new customers.

There’s no denying the importance of digital marketing for businesses that want to stay competitive — or, really, for businesses that want to stay afloat.

With very few exceptions, these days your company really needs to have not just a presence on the web, but a website that is optimized for search engines, social media profiles, a content strategy, and listings on Google and elsewhere. You also need a company brochure.

What? Brochures are still a thing? Yep, and they are also relevant. Read on to learn why!

1. First, It Speaks to the Luddites

Today, more and more people rely on the internet to provide information, help them make decisions about their spending, and communicate with others.

But that doesn’t mean there aren’t still people out there who prefer to do things the old-fashioned way. Having a hard-copy piece of marketing collateral will show those potential customers that they are valued.

2. It Helps Get Your Entire Message Across

Think about it: when a client navigates to your website, there is only so much information you can impart at once.

To be effective, a website needs to meet specific parameters, one of which is simplicity. Sure, there was a time when cramming all the info you could onto a single web page, blinged out with glittery graphics and brightly colored design elements, was the way to go. But today, a crisp and clean look is what you want.

To convey your entire message, therefore, you rely on visitors to click through and navigate page after page. With a brochure, all the information is presented at once. This makes it much easier for the reader to see everything without any effort or waiting for pages to load.

3. Brochures Can Be Beautiful

Brochures are less limiting than digital marketing pieces. There’s no reliance on wifi, no variation of color from monitor to monitor, no speed requirement, no worrying about whether the customer will open an email or click a “contact us” button.

With brochures, you can use a range of colors and fonts that might not be possible online, recreate graphic elements with fidelity, and present a unified message.

4. They Are Also Scaleable

A simple brochure is an inexpensive way to advertise a special event or promotion. Your clients can stick it on the fridge or use it as a bookmark, keeping your company at the front of their minds. Digital calendar items or reminders are easier to lose track of. Best of all, these are easy to create yourself using free brochure templates.

But you can also go all out and work with a printing company to create a full-color tri-fold brochure. These can work as an evergreen piece, to be given to new customers or colleagues or visitors to your trade show booth.

5. It Helps You Stand Out

Imagine meeting a prospective client or investor. They express interest in your business. Which would you rather be able to say: “Take a look at my website sometime”? Or “Here’s a brochure with lots of information”?

Clearly, the latter is going to be more effective. Not only is it immediate, but it helps you stand out from the competition.

Get Started On Your Company Brochure ASAP

Now that you understand the importance of a company brochure, why not get started drafting one? Or take a look at the other helpful, informative articles here on our site. Just bookmark the business section of our blog and check back frequently for updates.