Will print newspapers still be in demand?
I received an interesting article that appeared in Feb. 2nd’s edition of “The Toronto Star under the banner “Newspapers will remain in demand”. It was written by their business reporter, Vanessa Lu who quotes a number of Canadian publishers who were present at a panel discussion organised by the Ad Club of Toronto.
The general opinion quoted is that demand for print will always be here although Paul Godfrey, president and CEO of Postmedia Network said, “there may be some shrinkage.”
Another person there, Globe and Mail’s Phillip Crawley said, “some papers may disappear because they simply aren’t good enough.”
I cannot agree with Godfrey’s comment that as people get older, they want the paper on their doorstep. The older people will have been the younger who have been used to the tablet and even brought up on it.
I also argued exactly as he did: “I believe there will always be an appetite by people to read a newspaper, to feel it, to touch it, to carry it,” when I hated the thought of reading a book on an iPad or Kindle. Now I read all my latest books this way. Once I got used to it, it was a breeze.
With the increase in the circulation in Toronto of free print publications newspaper readership had grown and not diminished.
Here in Cayman, print is still in demand. Our advertisers are far happier with iNews Cayman’s print edition than our Internet copy. Interestingly, more and more people download our exact pdf copy of the print edition also available on our website.